BuySellAds Expands to Out-of-Home Advertising with OneScreen.ai Partnership
OneScreen.ai, a B2B marketplace provider for out-of-home (OOH) advertising, is partnering with BuySellAds (BSA) to extend its OOH advertising, including everything from bus stops to billboards to wrapped ice cream trucks and branded pizza boxes, to BSA's clients.
"Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable, and measurable OOH advertising is for brands in the modern world," said Dave Rouse, head of business development and strategic alliances at OneScreen.ai, in a statement. "As we build the first OOH marketplace where marketers can locate, buy, deploy, and measure OOH advertising campaigns in one place, OneScreen.ai is making it easy for BuySellAds' clients and other brands to navigate and capitalize on this highly effective marketing medium."
"BSA has been connecting brands with digital advertising opportunities across high-quality, popular online publishers for over a decade," said Matthew Kammerer, managing director of advertising and publishing at BSA, in a statement. "We specialize in contextual advertising to reach users where they are online, and now we're taking that a step further to reach users offline with OneScreen.ai. We're excited to partner with OneScreen.ai to expand our client offering into outdoor/offline advertising, where we can add even more value for brands looking to amplify their ad campaigns."