Mediafly Releases Revenue 360 Suite
Mediafly today unveiled its complete Revenue360 suite with four comprehensive solutions that serve as a command center for revenue teams to coach, assess, predict, and interact with audiences at every stage of the buyer journey. With Revenue360, Mediafly uses real-time buyer and seller engagement signals to take a prescriptive, data-based approach to sales enablement and execution.
"Digital selling is here to stay, giving the buyer a tremendous amount of control and putting the seller in reactive mode. B2B revenue leaders everywhere are watching this shift unfold and facing two options: Proactively embrace it and take advantage of the related signals or sit back in wait-and-see mode," said Carson Conant, CEO and co-founder of Mediafly, in a statement. "With contextual insights into how buyers engage at every step, dynamic training and coaching, and interactive experiences that capture and keep buyers' attention, Revenue360 puts sellers back in the driver's seat so they can meet and exceed goals."
Revenue360 features an insights engine, enterprise-grade security, and a scalable data lake architecture. The suite includes the following:
- Enablement360, to onboard, train and coach with prescriptive guidance using sales enablement, coaching and learning management, sales content management, and presentation tools and services;
- Value360, to showcase personalized, quantifiable value to prospects and customers with return on investment and total cost of ownership calculators, business value assessments, and diagnostic assessments;
- Engagement360, to provide distracted buyers with personalized experiences using enterprise content management, curated microsites, video messaging, interactive presentations, and storytelling; and
- Intelligence360, to automatically capture every activity and conversation, improve pipeline health, and boost forecast accuracy with sales analytics and metrics tracking, predictive forecasting, conversational intelligence, and pipeline management.
"Revenue360 solves the critical challenges revenue teams face today. That includes long sales cycles, stalled deals, lack of predictability, ineffective coaching, unused content, lengthy ramp times, and ultimately, uncaptured revenue left on the table quarter after quarter," said James Davison, chief product officer of Mediafly, in a statement. "Unlike traditional sales enablement and revenue intelligence solutions that work independently, trapping data in disparate tools, we deliver an integrated data-driven experience that elevates enablement and improves sales execution."