Infutor, Precisely Expand Snowflake Partnerships
Through separate partnerships announced today, Infutor's identity data and identity resolution services are now available in Snowflake's Media Data Cloud and Precisely achieved Snowflake-Ready Technology status for its Precisely Connect data integration solution.
Infutor's embedded Identity Resolution function will take any number of consumer identity inputs, reconcile those to an individual in the Infutor TrueSource Identity Graph, and return more intelligence to help unlock accurate insights on that identity.
The Infutor TrueSource Identity Graph features more than 260 million consumers and 100 million daily updates compiled from deterministic, authoritative, and permissible data from numerous sources. It integration with Snowflake enables Snowflake's clients to enrich and activate their first-party data within Snowflake's Media Data Cloud and use data clean rooms.
"With Snowflake, we are extending Infutor's identity resolution platform. All the scale, accuracy, and deterministic attributes we've spent decades assembling can now be serviced through an embedded integration," said Gary Walter, CEO of Infutor, in a statement. "We continue to invest in trusted alliances like Snowflake to help marketers build a better, 360-degree view of their customers in secure, privacy-forward environments."
"Infutor's identity data and identity resolution services are essential for marketers to help better understand their best customers and to activate their contact databases," said Bill Stratton, global head of the media, entertainment, and advertising vertical at Snowflake, in a statement. "With Infutor's identity data and services now available as a function on the Snowflake Media Data Cloud, Infutor can deliver their unique data assets to our joint clients in a seamless, secure, and near real-time model without any data leaving the platform, thereby reducing friction and enhancing what is on the minds of many data marketers - data security and privacy."
Meanwhile, Precisely's Snowflake-Ready validation recognizes Precisely Connect for aligning with Snowflake's standards. By pairing Snowflake with Precisely Connect, businesses can get full access to all their data, whether from an IBM mainframe, IBM i, or other business system, and deliver it directly into Snowflake's Data Cloud.
The move further reinforces the long-standing partnership of the companies, with Precisely's datasets already established on the Snowflake Data Marketplace.
"Our customers rely on us to help them drive their businesses forward with best-in-class analytics and insights," said Tarik Dwiek, head of technology alliances at Snowflake, in a statement. "As a leader in data integrity, Precisely can ensure there is a foundation of complete and trusted data on which to confidently make those critical decisions."
"We are delighted to be strengthening our valued partnership with Snowflake," said Patrick McCarthy, chief revenue officer of Precisely, in a statement. "Our combined capabilities help customers extend the useful life of their existing infrastructure, unlocking critical data from legacy business systems and connecting it with Snowflake's Data Cloud. It's a powerful combination that provides businesses with the trusted data and insights they need to fuel confident decision-making."