NielsenIQ Acquires ciValue

NielsenIQ acquired ciValue, a provider of cloud-based loyalty programs with advanced artificial intelligence. Financial terms of the deal were not disclosed.

Integrating ciValue's platform into NielsenIQ's Connect platform will provide audience building and insights for retailers. This dynamic platform will also support personalization capabilities.

"Integrating the ciValue platform with Connect is a game changer for retailers globally," said Xavier Facon, global head of retail media at NielsenIQ, in a statement. "This SaaS-based collaborative solution will promptly deliver insights that align retailers and their brand partners with what consumers want, executing personalized content across physical and digital channels."

"NielsenIQ is a long-time investor and partner of ciValue, and their dedication to making retail a win-win-win world was always apparent," said Beni Basel, ciValue's CEO and founder, in a statement. "Joining NielsenIQ enables ciValue to expand its retail intelligence offering to more retailers, brands, and more importantly, allows us to further grow data-driven decisions to satisfy customers worldwide."

"We are excited that ciValue is joining the NielsenIQ team to continue to build and support the best AI-powered tools for retailers globally," said David Johnson, president of gobal retail at NielsenIQ, in a statement. "The integrated platform will support groundbreaking personalization activities for the global retail industry to meet the demand for fast and reliable customer analytics and personalization."

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