Klaviyo Adds Features to Its SMS and Email Platform

Klaviyo, a customer data and marketing automation platform provider, has added features to help companies craft more effective email and SMS marketing campaigns heading into the holiday season.

The new features double down on the SMS product Klaviyo launched in 2020, adding more robust and customizable offerings. Klaviyo's email marketing solutions are also getting a creative boost with editor improvements and a curated library of top-performing email and SMS campaigns leveraging data from thousands of Klaviyo's customers.

"Everyone in the ecommerce world is gearing up for the holiday rush, and between supply chain issues, the continued uncertainty of the pandemic, and recent consumer data privacy changes, it's becoming increasingly difficult for brands to find the right customers," said Andrew Bialecki, co-founder and CEO of Klaviyo, in a statement. "That means the more you can build strong relationships with your existing customers and maximize your customer lifetime value instead of needing to acquire new customers over and over again, the more successful you'll be. We believe that the features announced today will give brands the power to build creative, effective campaigns that will help them build stronger customer relationships far beyond the holidays."

The new offerings announced today include the following:

• Quiet Hours, enabling companies to only send automated SMS messages when their customers want them;
• Gorgias Help Desk integration;
• Availability in Australia;
• Showcase, a gallery of thousands of high-performing email and SMS template designs and copy created by real Klaviyo users that can be filtered by use case, industry, holiday, and results;
• Template editor improvements, with a fresh interface and dozens of email templates;
• Form templates optimized for desktop and mobile; and
• Scheduled reports.

Related Articles

Klaviyo Adds Features for Building Custom Experiences

Klaviyo, has added API surface and developer tooling, a direct integration with Google Ads, virtual contact cards for SMS, segment-level campaign reporting, upgraded product recommendations, two-way SMS in the United Kingdom and Australia, enhanced A/B testing, and a one-click way to convert emails to the new template editor. 

Klaviyo Adds Features to Enhance Multichannel Communication

Klaviyo's customer platform now includes email, SMS, and signup form offerings.