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  • October 7, 2021

CommerceIQ Integrates with Instacart Ads

CommerceIQ, an ecommerce management platform provider, has integrated with Instacart, an online grocery delivery platform, and launched CIQ Advertising for Instacart, which provides real-time visibility across  campaigns on Instacart Ads and leverages CommerceIQ's artificial intelligence capabilities to apply automations in bulk to optimize Featured Product ads on Instacart.

"CommerceIQ's integration of the Instacart Ads API bodes well for the fast-growing online grocery segment," said Ryan Mayward, vice president of ad sales at Instacart, in a statement. "As consumers continue to flock to Instacart to take advantage of the breadth of offerings and retailers that we support, platforms like CommerceIQ will make brands more efficient and effective, not only in reaching their target audiences but in ensuring that their ecommerce operation is optimized for success. We are excited to welcome CommerceIQ to the Instacart Ads API Partner family."

CIQ Advertising uses AI to convert business objectives into recommendations and automates the decision-making process. It provides a single view of all ad campaigns that are running on Instacart Ads and the top performers across campaigns, keywords, or SKUs without having to manually drill down into each campaign. Companies can track advertising performance across different purchase journeys on Instacart, such as search, browse, and impulse buy. Leveraging advanced machine learning algorithms, CommerceIQ classifies consumer searches into branded, category, or competitor keyword types to understand purchase intent and identifies highly incremental searches where there are opportunities to drive spend for maximum ROI. Users can add a rule based on any performance metric, purchase journey, or keyword type and take bulk actions with a single click instead of manually managing this process one campaign or keyword at a time.

"CommerceIQ's ecommerce management platform provides substantial benefits, giving us the ability to understand performance across granular targets, including branded, generic, and competitive keywords, and apply bulk automations to optimize our campaigns in line with our business objectives," said Rizwan Akbar, head of ecommerce at Pilgrims Pride, in a statement. "Within three weeks of launch, we have seen incremental ad sales and ROAS improve by 53 percent while reducing our cost per click by 67 percent. These results are attributed to automations that optimize bids on an hourly basis and according to consumer spend patterns and keyword improvements, among other metrics."

"We announced our omnichannel offering back in April, and since then we have consistently added capabilities to our platform that reflect our customers' need for managing their ecommerce business across all retail media," said Guru Hariharan, CEO and co-founder of CommerceIQ, in a statement. "We are committed to ensuring automation at scale regardless of channel, and today's announcement is one more step toward fulfilling our vision. We are excited to be able to work with Instacart Ads to drive growth in one of the fastest growing segments in ecommerce."

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