Fast Launches Headless Checkout

Fast, providers of online checkout technology, today launched headless checkout to enable one-click purchasing virtually anywhere, including in-person events, online articles, display ads, and connected TVs.

Headless Checkout lets consumers find and buy by clicking Fast Checkout directly from a product review or advertisement or by scanning a QR code. It eliminates redirects to a merchant's website.

"Fast headless checkout is what ecommerce has been driving toward for years. We can completely transform the content industry by eliminating friction and enabling people to get anything they want right at the moment of inspiration in just one click," said Fast's CEO and co-founder, Domm Holland, in a statement. "Consumers can now instantly buy products from anywhere they are, whether that's online while reading a review about a skincare product, in person while cheering for a favorite team, or from the couch while watching TV."

Fast headless checkout is now available in the following places:

• Publisher articles and display ads;
• In-person events, through a partnership withVinik Sports Group and the Tampa Bay Lightning hockey team that equips 10,000 cup holders in AMALIE Arena with QR codes to scan and purchase merchandise instantly from their seats.
• Connected TVs through QR codes within ads on select networks and content provider apps.

"By incorporating headless checkout into select branded content features, we're able to offer a seamless purchase process that delivers real value to both readers and merchants," said Lauren Murphy, senior vice president of marketing and brand strategy at Apartment Therapy Media, in a statement. "Everyone wins with headless checkout. Our readers can stay on the article they're reading while they make a purchase, and our advertisers generate revenue by removing friction from website redirects."

"Being the first professional sports team to partner with Fast is both an honor and a unique opportunity to enhance the fan experience year-round at AMALIE Arena," said Vinik Sports Group Chief Marketing and Revenue Officer Jarrod Dillon in a statement. "Our partnership will allow Vinik Sports Group to enable fast and easy purchasing via QR code and one-click checkout to our fans on TampaBaySports.com."

"As an emerging company in a crowded space, we need to make it as easy as possible for customers to find and try our products," said Gerard Cosmetics CEO Jen Gerard in a statement. "Fast headless checkout makes it easier for our customers to discover our products and make a purchase quickly."