SmartCommerce and Resonate Partner
SmartCommerce and Resonate have teamed up to enable SmartCommerce Click2Cart clients to unlock deep insights on their e-commerce audiences and performance.
Resonate provides insights on shopping behaviors and intent, brand and retailer selection, product purchase drivers, demographics, psychographics, media consumption, life stages, and sentiment about recent events like the pandemic and social justice movement.
SmartCommerce Click2Cart helps transform digital touchpoints (ads, social media, email, and more) from awareness builders into e-commerce performance engines. Last year, consumers carted more than $1 billion of products using Click2Cart.
Through this partnership with Resonate, SmartCommerce clients and their agencies can now receive more than 90 new relevant data points on carting consumers that will help them better understand, reach, and engage their highest-value audiences. The reports available through this partnership include snapshots of audience demographics and media consumption behaviors, as well as a unique view into the personal values that drive the decision-making of a given audience.
"Adding Click2Cart to ads, social media posts, and emails turns awareness advertising into e-commerce performance media. Resonate's unique ability to provide insights while preserving privacy means that this visibility comes with no friction loss, which is amazing for CPG brands," said Jennifer Silverberg, SmartCommerce CEO, in a statement.
"Having the deepest, most compelling consumer data readily accessible at critical buying moments is vital to transforming awareness into conversion for high-performing audiences. It's a perfect application of Resonate's continuously updated, hyper-relevant data. We're excited to partner with SmartCommerce to give brands deeper and unprecedented visibility into the audiences that respond to their ads," Bryan Gernert, CEO of Resonate, said in a statement.