mParticle Integrates with Shopify
Customer data platform provider mParticle has integrated with Shopify's commerce platform to provide a single view of the customer based on data collected across multiple touchpoints, such as websites, apps, brick-and-mortar stores, support channels, social media, and e-commerce.
mParticle's Shopify integration allows companies to extract user and event data from Shopify and unify it with customer profiles. Users can capture purchase events from Shopify and add them to purchases made in-store, through main apps, or through external channels, like Amazon. Agents can see every customer interaction within the agent console, such as checkouts and orders.
Shopify can forward events to mParticle when orders have been cancelled, shipped, or delivered. These events can be used to build segments in the Audience builder or forwarded to marketing automation platforms like Braze or Iterable to trigger follow-up email, in-app messaging, or push communications.
"From day one, we've focused on building a completely open ecosystem of partner integrations," said Michael Katz, CEO and co-founder of mParticle, in a statement. "The addition of Shopify is another testament to that promise, helping build a single view of the customer so that we can help companies deliver a consistent and personalized experience to every customer across all touch points."