ZoomInfo Partners with Snowflake on Data Delivery

ZoomInfo, a provider of go-to-market intelligence solutions, is partnering with data cloud company Snowflake and joining its Snowflake Data Marketplace to centralize and streamline data delivery. Customers can now use Snowflake's platform to integrate ZoomInfo's company and business contact data into their technology stacks.

Joint customers can leverage prebuilt ZoomInfo data sets in Snowflake Data Marketplace or work with ZoomInfo's Data Services team to create custom data sets. They can choose from more than 300 data attributes to help them identify ideal buyers and then target companies based on firmographic details like revenue, employee size, industry, and location, as well as events like funding rounds, product launches, mergers and acquisitions, buying intent signals, additions of new technologies, and executive hires.

"With Snowflake Data Marketplace, we can not only deliver our updated intelligence more promptly, but also integrate our best-in-class data into Snowflake's single, integrated platform for seamless access across organizations," said Henry Schuck, ZoomInfo's founder and CEO, in a statement. "Customers also leverage our data to solve complex business problems like buyer propensity modeling, sales territory planning, analysis of total addressable markets, and master data management."

"This partnership can deliver data accuracy with near-instant updates," said Chris Degnan, Snowflake's chief revenue officer, in a statement. "As a result, ZoomInfo's data sets can help enterprises develop their business intelligence strategies with exactness. Together, ZoomInfo and Snowflake can help companies improve their data delivery from the cloud and power their go-to-market motions more effectively."

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