FreshAddress Expands Free List Check Email Hygiene Tool

FreshAddress, a provider of email marketing database services, is now offering marketers visibility into their email databases for free through its expanded Free List Check technology.

Free List Check is an email analytics engine that helps marketers assess the health of their email lists. It scans email lists for problems that have a negative impact on deliverability, inbox placement, open rates, and conversions.

Free List Check now provides a comprehensive summary report of input files. This includes actual counts of toxic and damaging emails in a file, such as spamtraps and honeypots. The upgraded report also includes more than 20 new categories, including bogus and disposable email addresses, frequent spam complainers, and role accounts.

Free List Check now accepts files of up to 5 million records, a tenfold increase from the previous limit of 500,000 records.

"Offering greater insights and protection for marketers through our Free List Check technology is critical for many marketers who have lost physical contact with their customers," said Bill Kaplan, FreshAddress' CEO, in a statement. "With our new enhancements, marketers can go deeper into their files and safely ramp up their sending volumes at a time when they need to explore all revenue opportunities. Leveraging real-time technologies and over seven terabytes of email-specific activity data from over 10 billion deployments, we've expanded our reporting from three to over 25 categories while increasing the maximum input file size by a factor of 10. We're excited to continue to offer this service for free for the foreseeable future."