MediaRadar Launches MediaRadar Events for Trade Show Sales Intelligence

MediaRadar, providers of an advertising intelligence and sales enablement platform, today launched MediaRadar Events, a trade show intelligence solutions to help sales teams selling event sponsorships and exhibit space.

MediaRadar Events is designed to help sales representatives understand how important event participation is to prospects, which ones invest in events, how much they spend annually on events, how this is trending over time, where they stands in comparison to competitors, and more.

MediaRadar Events will help sales reps do the following:

• Find new sponsors and exhibitors for events;
• See which sponsorships and exhibit types are purchased most often;
• Reveal spend for sponsorships and exhibit space;
• Grow market share within the event space; and
• Get a full holistic view of any prospect’s marketing investment across events, digital and print media.

"In the coming year, marketers are expected to spend over $63 billion on conference sponsorships alone" said Todd Krizelman, CEO and co-founder of MediaRadar, in a statement. "To help our clients capitalize on this, we've built MediaRadar Events. The new solution provides insights into events but also marries this intelligence to marketing in all other media formats. Armed with this intelligence, our clients will be empowered to better identify the best prospects and build and nurture stronger relationships with advertisers. They win more business."