OpenMarket and RealNetworks Partner to Combat Messaging Fraud
RealNetworks and OpenMarket, a mobile messaging company, have begun an initiative to identify and counter text messaging fraud in the United States and the United Kingdom. OpenMarket will start with a U.K. pilot deployment of Kontxt, RealNetworks' machine-learning platform for next-generation A2P messaging.
The move comes as companies increasingly rely on mobile messaging to help consumers with authentication, marketing, and other customer engagement, ranging from flight status notifications to restaurant reservations. However, as messaging fraud becomes more complex and highly fragmented, spam texts are now a growing threat to both consumers and organizations.
RealNetworks' Kontxt will enable OpenMarket to curtail unwanted spam text messages and counter the evolving threat of SMS fraud. Applying advanced machine-learning algorithms, Kontxt identifies the origin and intent of messages, even when message metadata is spoofed or otherwise misrepresented. The platform then groups these messages into categories so aggregators, mobile network operators, and intercarrier networks can prioritize, route, and even price messages accordingly.
"At OpenMarket, we're continuously working to improve our services and advance the messaging industry," said Ethan Gustav, OpenMarket's global vice president of sales and marketing, in a statement. "Following our collaboration to develop the Global A2P Code of Conduct, our partnership with RealNetworks' Kontxt furthers our commitment to protect consumers from intrusive messages while preserving brand relationships with customers."
"In an era where privacy is highly scrutinized, SMS fraud must be addressed before it erodes consumer trust," said Max Pellegrini, president of RealNetworks, in a statement. "This collaboration between Kontxt and OpenMarket safeguards not only consumers but also mobile network providers and organizations in the next generation of messaging. We're excited to partner with OpenMarket, and we look forward to accomplishing further innovation together."