• August 16, 2016

PowerReviews Launches Why Did You Buy

PowerReviews, a provider of ratings, reviews, and question-and-answer technology, has unveiled Why Did You Buy, an offering that helps companies drive conversion by capturing reviews and real-time insights from customers immediately after checkout.

Why Did You Buy lets consumers submit feedback immediately after purchase with a short, mobile-friendly form. This feedback is then displayed on product pages, helping other shoppers understand the purchase intent of other consumers. In addition to providing conversion-boosting feedback, Why Did You Buy provides retailers with insights to improve products and the shopping experience. With Why Did You Buy, they can capture more content for new products, increase buyer confidence, and collect real-time insights that lead to greater consumer engagement and conversion. To ensure content is fraud-free and relevant, PowerReviews moderates all feedback.

As a result of turning on Why Did You Buy, The North Face, a retailer of performance apparel, equipment, and footwear, achieved product coverage that was 65 percent higher than using a traditional review display alone.

"Since partnering with PowerReviews, we've seen a surge in content collection," said Cal Bouchard, vice president of digital commerce and experience at The North Face, in a statement. "Why Did You Buy has allowed us to not only increase the amount of user-generated content on our Web site but also get customer feedback more quickly on new product offerings."

"Because ratings and reviews provide a significant boost on traffic and conversion across all industries and price points, PowerReviews is continually delivering new solutions that generate more content for more products," said Matt Moog, CEO of PowerReviews, in a statement. "Why Did You Buy not only generates more content and better review coverage, it also provides brands and retailers with fast feedback on new products and the shopping experience. Why Did You Buy delivers on the PowerReviews mission to unify and amplify the voice of the consumer throughout the shopping journey to help consumers make better purchase decisions and to help businesses drive sales and improve products."

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