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  • August 11, 2016

NUVIAD Launches NUVIAD Express

NUVIAD has released NUVIAD Express, an advertising service that allows marketers to create mobile campaigns focused on location, people knowledge, and deep big-data analytics.

Companies can just enter the address of their businesses or the addresses of their competitors and NUVIAD Express will provide detailed audience analysis, including gender, age group, most used apps in the area, and more. This data can then be used to create mobile campaigns targeting the exact audience for the business using advanced click-to-call technology.

"For the first time, we can provide a viable alternative to standard pay-per-click services. NUVIAD Express not only provides a better targeting option for business owners, but also offers it at lower costs per customer than the services businesses already use," said Rafi Ton, CEO of NUVIAD, in a statement. "Running hundreds of campaigns for our customers, we've managed to refine the technology to fit the needs of local and regional businesses, driving customers to their businesses using click-to-call technologies. We have also simplified the process of creating the campaign and ads by focusing on native ad formats. All you need is a title for your ad, a promo line, and your logo. Your promotion will appear on thousands of apps targeting potential customers in the proximity of your business. Best of all, you don't even need a Web site, as you can use NUVIAD's click-to-call option and receive calls directly to your business."

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