Adestra Adds Email Editor to Marketing Solution

Adestra, a provider of marketing technology software and services, has added an email editing feature to its MessageFocus platform. The email editor automates the mobile optimization process using robust, modular design templates.

"The key to great emails lies in allowing the message to be the focus, backed up with exciting, innovative designs that make people want to interact and engage. Our email editor takes the pain out of quickly and efficiently creating campaigns with the right message at the right time, error free, and allowing designers to give marketers stunning layouts and functional tools to work with. That's why we're using the strapline 'Leave beautiful design to designers and skilled execution to marketers'," said Rob Pellow, head of digital design at Adestra, in a statement.

Future Publishing was one of the first companies to run Email Editor.

"We've seen a massive 500 percent increase in average click-through rates, as well as an uplift in revenue and a significant reduction in campaign creation time, to as little as 10 minutes," said Phil Manger, email marketing manager at Future Publishing, in a statement. "The template's attractiveness and robust design means we/our team can focus on the content and edit worry-free of rendering issues. Also, its modular approach has been re-purposed for use across a number of different brands and campaign types, making it a truly scalable solution for Future Publishing and a step change in our email communication design and execution."

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