• March 21, 2016

Sentiment Integrates with Line and WeChat

Sentiment has added chat app integrations with WeChat and Line to its social customer service platform.

WeChat is one of the largest stand-alone messaging apps by monthly active users, popular in China, with more than 650 million active users each month. Japan-based Line has more than 212 million monthly active users.

"Part of the growing attraction of chat apps is the time factor," said Leon Chaddock, CEO of Sentiment, in a statement. "It provides a medium for customers to interact with an actual person at a brand in real time and get an immediate answer to their question via apps on their mobile devices they are familiar with."

The latest enhancement to the Sentiment platform will enable social customer service teams to handle social enquiries more efficiently, target customers and prospects by location, and send offers and messages proactively.

"We are committed to making our social engagement capabilities best-in-class and enabling our customers to deliver exceptional social customer service. This integration demonstrates our continued focus on innovation and desire to offer the best engagement experience from a single point of access. It will empower organizations to be increasingly responsive to changing social expectations," Chaddock said.

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