Stackla Releases Plugins for Content Creation and Management
Stackla today launched Plugins, allowing marketers to take advantage of one-click integrations to incorporate user-generated content into their Facebook and digital retargeting ads, across their preferred CMS and SMMS, within their CRM profiles, in broadcast displays, and more.
Several categories of plugins are available. In social advertising, the Brand Networks plugin lets users power their social ad campaigns with rights-managed user-generated content curated via Stackla. Stackla also offers plugins for Sitecore, Wordpress, Drupal, HootSuite, Weibo, RSS feeds, VizRT, Livestream, Zapier, Sizmek, and Adroll.
"Marketers today are seeking out best-of-breed technologies to execute their respective strategies, with our customers using up to 17 different technologies on average to do this," said Damien Mahoney, CEO and co-founder of Stackla, in a statement. "That, combined with our belief that user-generated content has relevance at every point of the purchasing funnel, led us to develop the Stackla Plugins directory. And it's why we're so excited to be the only social content marketing platform offering the most comprehensive set of plugins to other key marketing technologies."
Stackla Plugins will allow marketers to choose exactly the functionality they want, activate it, and get started. Marketers use the Stackla platform to aggregate, filter, moderate, and tag user-generated content. Then, via Stackla Plugins, they can deliver this curated content to the tools they're already using to manage communications and campaigns.
"Most marketers understand the power of user-generated content, but they've faced a challenge leveraging it across every consumer touchpoint," said Peter Cassidy, chief performance officer and co-founder of Stackla, in a statement. "With this release, we're helping marketers seamlessly integrate UGC throughout their software stack with just a few simple clicks. It allows them to automate workflows, personalize their customer communications, and supercharge the performance of their entire marketing ecosystem."
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