• October 13, 2015

SmartSearchMarketing Launches Lead Generation Service

SmartSearch Marketing, a digital marketing agency specializing in search marketing solutions for medium and large B2B companies, has launched a B2B lead generation service package for technology companies.

"At SmartSearch Marketing we understand the importance of finding, attracting, engaging, and converting prospects into customers through a series of online strategies," said Patricia Hursh, vice president of client delivery at SmartSearch Marketing, in a statement. "Most B2B technology sales cycles are long, complicated, and expensive; we decided it was important to develop an effective online B2B lead generation service specifically for technology products and services."

The new B2B lead generation service offering combines search ad campaigns with landing page testing. B2B media plans can include pay-per-click ads, display ads, remarketing, video ads, mobile ads, social media, and other online marketing tools. Landing page testing involves A/B and multivariant tests designed to maximize engagement and conversion; this could include testing page layout, messaging, calls-to-action, images, registration forms, and more.

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