Instantly Partners with Viggle
Instantly, a provider of audience and insight platforms for market research, will leverage Viggle's registered user base of 10 million people to measure the impact of mobile advertising within the Viggle app. Additionally, Viggle users can earn Viggle points by participating in Instantly-supplied market research and ad effectiveness studies. Viggle points can be redeemed for a wide range of rewards, including music, TV shows, movies, eBooks, and audiobooks.
Instantly Ad Effectiveness allows brands to measure the true impact of advertisements across a range of media channels, including mobile, out-of-home, online, TV, radio, and video.
"The expanding presence and integration of mobile in our everyday lives gives us more insight into what people are seeing, hearing, and experiencing than ever before," said Edan Portaro, Instantly's executive vice president of mobile innovation, in a statement. "By partnering with Viggle, we are tapping into this great mobile resource to provide brands with an accurate understanding of their advertising campaigns' success."
By exposing mobile consumers to ads from its partner networks, Instantly can measure consumer engagement with cross-screen advertising campaigns and then track resulting foot traffic driven to brick-and-mortar stores or tie ad exposure to online purchase behavior.
"This new partnership further illustrates the power of the Viggle app to give advertisers the valuable metrics they need in order to evaluate viewership demographics accurately, while serving as a significant new driver of revenue for Viggle," said John Small, chief financial officer at Viggle, in a statement. "In turn, we believe Viggle users will enjoy the new opportunities to earn Viggle points made possible by participating in the market research studies provided by Instantly."