Corporate Visions Introduces Power Insights Product
Corporate Visions, a marketing and sales messaging, content, and skills training company, has launched Power Insights to help companies develop original insights-based research for use in demand generation campaigns and sales conversations.
With Power Insights, companies will be able to develop market data points and then interpret that information to help prospects see the need to change. When used in tandem with Corporate Visions's Power Positioning messaging and tools development services, companies can not only develop their own visionary insights, but also turn them into marketing campaigns and sales enablement content.
"One interesting finding in our research is that many companies frequently use third-party data from analysts and similar sources to support their insights, but the information isn't regarded as differentiating or powerful enough. This is largely because everyone in the industry can reference those same data points," said Tim Riesterer, chief strategy and marketing officer at Corporate Visions, in a statement. "To combat this, you must create differentiated messaging that delivers an unexpected urgency and compels your prospects to make a change. The new Power Insights product helps you develop the exclusive data points that support your distinct, provocative message and then turns them into legitimate insights from your company instead of simply regurgitating the publicly available facts like the rest of the industry."