Spredfast Joins the Pinterest Marketing Developer Partners Program
Spredfast has joined the Pinterest Marketing Developer Partners Program. As a result, Spredfast customers will be able to leverage the Pinterest Content Publishing API to optimize their platform strategy like never before. Content publishing tools and actionable analytics will be key components to giving brand and media customers smarter social capabilities within one integrated solution.
As a result of the new partnership program, Spredfast customers will be able to add a new level of sophistication to their Pinterest strategy through content publishing and analytics. Through Spredfast Conversations, users can now manage their content and create and schedule Pins all within one platform. A new Pinterest dashboard will be available, showcasing brands' top performing boards and Pins, helping marketers determine the type of content that performs best with their respective audiences. Additionally, this dashboard will also allow for deeper reporting on specific Pins, showing both the highest- and lowest-performing Pins.
With this partnership, Spredfast gives customers one platform where they can manage and align their campaigns across all social networks. Tools like Conversations, Experiences, andIntelligence let marketers develop, manage, and report on their content while making more informed decisions about how they engage with their audiences.
"Pinterest continues to be one of the fastest growing platforms, and a key network for discovery," said Rod Favaron, CEO of Spredfast, in a statement. "This continued partnership allows us to develop tools that will help our customers manage, scale and understand their Pinterest communities so they can make informed decisions about their strategies. We look forward to continuing to work with Pinterest and exploring future integrations."