Consumer Packaged Goods CRM > Case Studies

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Access the ICMI Agent Experience Toolkit

To boost customer satisfaction and loyalty, you need your agents to stay engaged and motivated. But how? Access the ICMI Agent Experience Toolkit and to help you assess your current agent experience and discover ways you can improve.

The State of Customer Service Automation 2019

Insights from 75 million issues & 71 million bot interactions reveal how automation trends are driving customer service forward. Download this report to learn about the impact of customer service bots on standard contact center KPIs.

Postwire Seals the Sales Process for StandUpPouches.net

Sales enablement technology helps answer questions for custom orders.

On the Right Track

Survey program from Mindshare resonates with convenience store customers.

Aquasana Dives Into Social Intelligence

NetBase helps the water filter company gain insight into its customers' needs.

Game Show Network Marketing Link Heats Up Frozen Food Company

On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN

Communication Is the Way to a Customer’s Heart

A food processing equipment company finds that success tastes best when sales and service are served on the same plate

Information Overload

Unilever's unsightly knowledge base was costing the company money, customer satisfaction, and time—until it turned to Astute Solutions

Food for Thought

RightNow Technologies helps Organic Valley feed information-hungry consumers

Diaper Duty

With search-optimized customer reviews, Diapers.com increases site traffic and online sales.

Scoring with Fans

Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.

The Sweet Smell of High-Quality Service

Bath & Body Works delivers a superior customer experience thanks to Astute Solutions.

Some Stories Never Get Old

A cosmetics company relies on its customers to share the beauty of its brand.

The Sweet Taste of Success

The company's knowledge base has remained essentially static, aside from a few regular promotional events, which means efforts to maintain or update the FAQ can be kept to a minimum.