Channel Management > Case Studies

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore the latest news, analysis, and advice on channel management.

In One Channel and Out the Other

Sonos shoots for perfect pitch with its social media and self-service support capabilities

Dingo Brand Sniffs Out a Social Commerce Platform

A pet product retailer dramatically increases average order value by empowering its customers

A Catalog of Contacts

With Unica's marketing software, Sears Holdings gains some newfound customer intelligence.

A Healthy Dose of User Adoption

UnitedHealthcare overhauls its CRM program to embrace an on-demand solution that users will actually use.

Call Weighting

With ClickFox, Sprint takes an analytical look at its crosschannel customer experience—and saves millions in the process.

From Infection to Deflection

An antivirus company turns pro-self-service.

A Is for Adoption

A provider of contact center solutions implements CRM to eliminate shelfware and to use tools the company already had in place.

Food for Thought

RightNow Technologies helps Organic Valley feed information-hungry consumers

High Five for DB5

With InfoStreet, a consultancy gets enterprise-caliber efficiency on a small-business budget

Scratching the Surface

A luxury hotel utilizes surface computing from Microsoft to deepen relationships and its brand promise.

Cook, Clean, Watch, Buy

Video adds a new dimension to Electric Shopping's products and dramatically improves conversions

Knitting Together a Community of Enthusiasts

With podcasts, a blog, and social network participation, Lion Brand Yarn weaves itself into the fabric of the customer experience.

Chatty-Chatty Makes a Bang-Bang Online Experience

Nationwide talks its way to a more successful automotive quote-and-buying process with nGenera CIM.

On Your Marketing, Get Set, Go

With the help of Brainshark's on-demand Web events, Corporate Visions sees record sales in its consulting business.

Less Is More

Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.

I Want (and Get) My MTV!

Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.

Scoring with Fans

Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.

Partners Grow Routes

Intuit QuickBase helps TomTom navigate reseller deals.

Ringing the Opening Bell

A financial-trading facility gets a new recording system in less than two weeks—and saves $292,000.

The Virtual Welcome Mat

Eloqua extends the reach of its marketing message with some outside Web-event expertise.