In 2024, Don’t Let Modest Budgets Create Complacency
04 Dec 2023
Forrester urges CRM practitioners to focus investments on innovation and skills.
FTC Plans Crackdown on Fake Reviews, Influencers
04 Oct 2023
New rules would prevent companies from using bogus customer comments or suppressing negative ones.
GenAI to Benefit Customer Service—Eventually
12 Oct 2023
Generative AI is not yet ready for customer-facing use cases, Forrester asserts.
Generative AI Offers Significant Customer Success Benefits
17 Oct 2023
Automated content creation can fuel growth without adding head count, Forrester finds.
IDC Offers a Framework for Developing a GenAI Strategy
26 Oct 2023
AI requires a responsible policy position, strong architecture, and skilled staff, the IDC says.
Conversational AI Spending in Contact Centers to Rise
29 Aug 2023
Gartner eyes huge spending increases this year and next on conversational AI and digital assistants.
35 Percent of CROs to Establish a Generative AI Team Within Two Years
31 Aug 2023
Generative AI will democratize, accelerate, and enable buyer-centric messaging, Gartner reports.
B2B Marketers Are Embracing AI
20 Jun 2023
But confidence is still lacking in the results generated, Forrester finds.
Gartner’s Top Sales Technologies
26 Jun 2023
Gartner identified the innovations sales leaders can adopt to boost buyer engagement.
Generative AI to Usher in a Bold New Future for Business
17 May 2023
AI will bring together physical and digital worlds for companies, Accenture notes.
IDC Advances the Adaptive Customer Engagement Model
14 Mar 2023
The analyst firm has created a replacement for the marketing-sales funnel.
A Look Ahead at CRM in 2023
18 Jan 2023
CRM industry experts share their thoughts about what lies ahead in the new year.
When Will ChatGPT Be Ready for Business?
26 Jan 2023
The AI chatbot shows promise, but it's not yet capable of customer interactions at scale.
The 5 Elements of a Customer-Centricity Model
29 Nov 2022
Innovation, consistency, intimacy, empowerment, and purpose are key, PwC urges.
Content Is Key to Conversational AI Success
24 Aug 2022
As marketing and sales adopt AI, the focus should be on building the right messaging.
2022 Marks the Advent of the Metaverse Continuum
09 May 2022
Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.
Gartner Urges Supplementing Surveys with Analytics
09 Mar 2022
The primary goal should be to make customer data actionable.
Proposed Legislation Targets Data-Driven Advertising
22 Mar 2022
The bill would limit the so-called ‘surveillance advertising' model.
What’s in Store for CRM in 2022?
19 Jan 2022
CRM industry insiders share their thoughts about what lies ahead in the new year.
Revenue Operations to Dominate Marketing Operations
26 Jan 2022
‘RevTech' will be key to sales and marketing success in 2022, Dun & Bradstreet predicts.