Generative AI Offers Significant Customer Success Benefits
Automated content creation can fuel growth without adding head count, Forrester finds.
Conversational AI Spending in Contact Centers to Rise
Gartner eyes huge spending increases this year and next on conversational AI and digital assistants.
35 Percent of CROs to Establish a Generative AI Team Within Two Years
Generative AI will democratize, accelerate, and enable buyer-centric messaging, Gartner reports.
B2B Marketers Are Embracing AI
But confidence is still lacking in the results generated, Forrester finds.
Gartner’s Top Sales Technologies
Gartner identified the innovations sales leaders can adopt to boost buyer engagement.
Generative AI to Usher in a Bold New Future for Business
AI will bring together physical and digital worlds for companies, Accenture notes.
For New Technology Adoption, Get Rid of the Old
Reps won't use new technologies as long as the old technology is still in place, Gartner finds.
A Look Ahead at CRM in 2023
CRM industry experts share their thoughts about what lies ahead in the new year.
Digital Commerce Now Demands Rich Media
Companies should look into more short-form video advertising, Forrester suggests.
Required Reading: TSIA Leaders Pen the Digital Transformation Playbook
Business transformation requires a rethinking of traditional business models.
Post-Pandemic Events Must Focus on Audience Needs
Virtual events are here to stay, and marketers need to revamp their strategies, Forrester advises.
Different B2B Buyers Show Different Signals
Being able to recognize buyer intent signals is key to success, Forrester finds.
Staking a Spot in the Metaverse Is for the Risk-Takers
Designing experiences for the metaverse will require bold action, Forrester warns.
2022 Marks the Advent of the Metaverse Continuum
Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.
What Keeps CMOs Up at Night?
COVID, supply chains, inflation, and new brands join ROI as top concerns, Brand Keys finds.
Engagement, Innovation Are Keys for B2B Marketers
Social distancing proved the need for new approaches to marketing, Forrester finds
What’s in Store for CRM in 2022?
CRM industry insiders share their thoughts about what lies ahead in the new year.
Cloud Contact Centers to Be Mainstream in Two Years
Companies are starting to see the benefits of CCaaS, Gartner notes in new Hype Cycle report.
Three Steps for Managing Customer Risks with Subscription Selling
Companies need to add a subscription readiness dimension to customer segmentation and coverage tiers.
Marketers Need to Consider Post-Pandemic Behaviors
Some consumers will be ready for face-to-face contact, but other consumer behaviors that developed during the pandemic will endure.