E-commerce Communities Alter Companies’ Go-to-Market Strategies
CMO Council urges adoption of the 4Ps of marketing: precision, personalization, persuasion, and perfection
ON THE SCENE: At Adobe Summit 2018, Adobe Urges Companies to Enter the Experience Business
At its annual user conference, Adobe urged attendees to make experience their business
Required Reading: The Psychology Behind E-Commerce Website Optimization
Companies must approach their web pages the way they would their sales conversations
Required Reading: Connecting with The Transformational Consumer
The most impactful customers are seeking health, wealth, and wisdom
Companies Gear Up for the IoT Revolution
There's rising consumer demand for—and acceptance of—connected devices.
At Dreamforce 2014, Salesforce.com Delivers Wave Analytics Cloud
Salesforce.com entered the $38 billion analytics market with its sixth cloud platform. (Originally appeared on DestinationCRM.com)
Oracle Gets Serious About the Cloud at OpenWorld 2014
Ellison promotes an updated CX Cloud and promises deep integration. (Originally appeared on DestinationCRM.com on September 30, 2014)
Adobe Reaches for the Peak at Its Annual Event
Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs.