E-commerce Communities Alter Companies’ Go-to-Market Strategies

CMO Council urges adoption of the 4Ps of marketing: precision, personalization, persuasion, and perfection

ON THE SCENE: At Adobe Summit 2018, Adobe Urges Companies to Enter the Experience Business

At its annual user conference, Adobe urged attendees to make experience their business

Required Reading: The Psychology Behind E-Commerce Website Optimization

Companies must approach their web pages the way they would their sales conversations

Required Reading: Connecting with The Transformational Consumer

The most impactful customers are seeking health, wealth, and wisdom

Companies Gear Up for the IoT Revolution

There's rising consumer demand for—and acceptance of—connected devices.

At Dreamforce 2014, Salesforce.com Delivers Wave Analytics Cloud

Salesforce.com entered the $38 billion analytics market with its sixth cloud platform. (Originally appeared on DestinationCRM.com)

Oracle Gets Serious About the Cloud at OpenWorld 2014

Ellison promotes an updated CX Cloud and promises deep integration. (Originally appeared on DestinationCRM.com on September 30, 2014)

Adobe Reaches for the Peak at Its Annual Event

Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs.