On the Scene—CRM Evolution: CRM Still Faces Challenges, Most Speakers Agree
CRM systems have been around for decades, but interoperability and data silos still have to be overcome
The 3 Stages of Personalization
Gartner lays out the keys for personalization to help companies deliver helpful and relevant messages
What Will 2019 Bring for CRM?
Industry insiders share their predictions for the coming year
Mobile Ad Spending to Continue Gains
Video will be a major factor in mobile ad spending growth, Forrester Research finds
Google Starts Blocking Intrusive Ads
Mobile and web ads that violate the Coalition for Better Ads standards are subject to removal from Chrome
Companies Are Content with Content Marketing
Revenue growth is being driven by efforts to engage with increasingly hard-to-reach audiences
The 5 Ways Mobile Will Impact Retail
Mobile technologies will take employees out of back rooms and put them on the floor
Will Apple's Smart Watch Boost Business?
The wearable device can track users' movements, prompting interest from marketers.
Snapchat Is All Grown Up and Ready for Marketers
The app delivers unique ad experiences through Brand Story and Discover platforms.
Mobile Sales Force Automation Apps Are Set to Soar
As prepackaged SFA solutions are made easily available, businesses are expected to increase adoption.
Can Chat Apps Stimulate Mobile Commerce?
With applications from Line and WeChat taking hold, companies vie for a piece of the e-commerce pie.
Mobile Payment Evolution Is Underway
Mobile spending projected to reach $1.42 billion by 2019.
Companies Gear Up for the IoT Revolution
There's rising consumer demand for—and acceptance of—connected devices.
NRF's Big Show: Retailers Solidify Multichannel Strategies to Drive Customer Engagement
Digital technologies in stores are vital, but how they're being used is also important.
Predictive Analytics Will Be a $2.3 Billion Market by 2019
The technology is maturing to handle the influx of data from mobile devices and the Internet of Things.
SIO Emerges as a New Contact Center Segment
Frost & Sullivan identifies support interaction optimization as a $1.3 billion global market category.
There's an App for That, But Does Anyone Care?
Studies point to a decline in mobile app usage among smartphone owners.
Apple Launches Apple Pay
Many retailers aren't buying into the newest mobile wallet solution.
Millennials Drive Cocreation Marketing
Young hypertaskers prefer user-generated content to traditional media.
How Hot Is Amazon's Fire?
Despite mixed reviews, the smartphone's connection to the largest e-commerce network will facilitate mobile transactions.