The 3 Stages of Personalization
Gartner lays out the keys for personalization to help companies deliver helpful and relevant messages
REQUIRED READING: Winning Business by Making The Transparency Sale
Selling transparency is key to topping competitors
To Sell Globally, Market Locally
Cross-border commerce requires attention to regional nuances, a new report stresses
What Will 2019 Bring for CRM?
Industry insiders share their predictions for the coming year
Social Media Must Be Proactive
Most social media users expect companies to respond to social media comments, Clutch Research has found
Customers’ Elements of Value Affect Company Performance
In a new report, Bain & Company found that value elements directly influence revenue, market share, customer loyalty, and willingness to pay in 22 consumer categories
The Four Stages of Content Consumption
The content that B2B audiences consume reflects their position in the conversion funnel, research finds
Mobile Ad Spending to Continue Gains
Video will be a major factor in mobile ad spending growth, Forrester Research finds
Most Consumers Don’t Finish Online Forms
Clutch survey finds that 81 percent of people have abandoned at least one online form, and few return to complete them
Encouraging Companies to Do Good (and Make Money Too)
Customers increasingly expect companies to be good citizens
Marketers Must Watch Out for Video Ad Fraud
Video ad fraud is a threat, but companies can take precautions to protect their budgets and reputations
Companies Need a Presence on Channels They Don’t Own
Consumers begin in non-company-owned channels and end up in company-owned ones to resolve service issues
Community Managers Must Speak the Language of Business
To gain financial support, online community managers constantly need to prove value
Marketers Must Protect Their Reputations in the Age of Fake News
Pressure is mounting on marketers to better control where their brand messages appear.
Marketers Gain Reprieve in Privacy Rule Repeal
Internet service providers, and social networks, can continue to collect and sell customer data
Required Reading: Connecting with The Transformational Consumer
The most impactful customers are seeking health, wealth, and wisdom
Will Apple's Smart Watch Boost Business?
The wearable device can track users' movements, prompting interest from marketers.
Snapchat Is All Grown Up and Ready for Marketers
The app delivers unique ad experiences through Brand Story and Discover platforms.
Firms Should Embrace Instagram
The image- and video-sharing site now surpasses Twitter in users.
Facebook Gets Real About Virtual Reality
Oculus Rift, Facebook's $2 billion VR venture, could soon be a viable marketing channel.