Required Reading: The Keys to Activating Customer Loyalty
26 Jun 2025
Activators build stronger, more holistic relationships that go beyond traditional business development.
Customer Satisfaction with Contact Centers Continues to Slide
02 Jul 2025
According to CCW research, many long-standing pain points have yet to be resolved.
Personalization Leads to Customer Regret
03 Jul 2025
Personalization can triple the likelihood of customer regret at key journey points, Gartner finds.
A Look Ahead at CRM in 2025
24 Jan 2025
Industry players share their thoughts about what lies ahead for sales, marketing, and customer service
Technology Investments Don’t Stop CX Decline
17 Jul 2024
Two studies show that consumers are still underwhelmed by customer experiences.
B2B Marketers’ Skills Are Changing, LinkedIn Finds
19 Jul 2024
Innovative thinking, problem solving, and adaptability will be key.
U.S. Shoppers Favor Retailer-Owned Ads
20 May 2024
Retail media networks are preferable and pack more influence, Intellias finds,
5 Best Practices for Empathetic Experience Design
11 Apr 2024
Companies need to design customer experiences that make emotional connections, Forrester says.
Social Ads Are an Irritant
19 Apr 2024
Consumers tell Hootsuite they don't like social media advertising.
B2B Marketers Waste a Lot of Time and Resources
19 Mar 2024
CMO Council gives most marketers grades of C or worse for their efforts.
FTC Plans Crackdown on Fake Reviews, Influencers
04 Oct 2023
New rules would prevent companies from using bogus customer comments or suppressing negative ones.
Social Content Creators Gain Influence
14 Jul 2023
With sharp increases in numbers in just the past two years, social media content creators are in huge demand, Forrester says.
Gartner’s Top Sales Technologies
26 Jun 2023
Gartner identified the innovations sales leaders can adopt to boost buyer engagement.
Social Media, Customer Service Top In-Demand Skills
17 Apr 2023
LinkedIn uncovers the skills that are most valuable to companies right now.
CRM to Be a $96.4 Billion Business by 2027
21 Apr 2023
Spending will increase as companies expand their customer experience focus.
A Look Ahead at CRM in 2023
18 Jan 2023
CRM industry experts share their thoughts about what lies ahead in the new year.
Required Reading: Rethinking the ABCs of Selling
01 Dec 2022
Companies need to move away from the old "Always Be Closing" mind-set.
Digital Commerce Now Demands Rich Media
05 Dec 2022
Companies should look into more short-form video advertising, Forrester suggests.
Post-Pandemic Events Must Focus on Audience Needs
17 Oct 2022
Virtual events are here to stay, and marketers need to revamp their strategies, Forrester advises.
Required Reading: Strategies for Navigating the ‘Metail Economy’
30 Jun 2022
Companies need to transform their businesses to thrive in the me-centric revolution.