CRM Comes to Campus at a Frantic Pace
Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage.
Higher Education Increases Marketing
Schools shift focus to generate more inquiries in-house and boost technology investments
Schools and Social Media: Pass or Flail
The lessons universities are learning about emerging technologies
Market Focus: Education -- Learning the Recruitment Ropes
Business tactics are helping higher education institutions tackle imminent challenges in recruitment and retention.
Know, Know, Know?
NCSU and SAS agree to deliver the first master's degree in advanced analytics--the program may help to usher in an era for knowledge workers or may be, simply, viral marketing
Required Reading: Tracking the Evolution of CRM
School Districts Use CRM to Balance the Needs of Their Constituents
For the full CRM benefits to be realized, schools will have to expand their focus, tracking the full life cycle of each student, from kindergarten through graduation.
Vertical Market: Education