Education CRM > Insight

Education-centric Customer Relationship Management (CRM) systems typically serve three key segments of an institution's work: prospective students, current students, and alumni. Modern CRM processes and tools make handling the unique needs of each segment easier for school, colleges, and universities around the world.

Explore our latest CRM news, analysis, and advice for educational institutions.

CRM Comes to Campus at a Frantic Pace

Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage.

Higher Education Increases Marketing

Schools shift focus to generate more inquiries in-house and boost technology investments

Schools and Social Media: Pass or Flail

The lessons universities are learning about emerging technologies

Market Focus: Education -- Learning the Recruitment Ropes

Business tactics are helping higher education institutions tackle imminent challenges in recruitment and retention.

Know, Know, Know?

NCSU and SAS agree to deliver the first master's degree in advanced analytics--the program may help to usher in an era for knowledge workers or may be, simply, viral marketing

Required Reading: Tracking the Evolution of CRM

School Districts Use CRM to Balance the Needs of Their Constituents

For the full CRM benefits to be realized, schools will have to expand their focus, tracking the full life cycle of each student, from kindergarten through graduation.

Vertical Market: Education