Don’t Expect Immediate Results with AI
A recent report from Forrester asserts that the benefits of AI in marketing will take time
Sales Is Merging with Science
More STEM graduates are finding their niche in sales careers
Required Reading: Companies Can Innovate and Cut Costs with Costovation
R&D doesn't have to suffer just because money's tight
Sales Require Organizational Overhaul, Better Data
Most sales teams still struggle with infrastructure and processes, study finds
Mobile Ad Spending to Continue Gains
Video will be a major factor in mobile ad spending growth, Forrester Research finds
Required Reading: Unraveling The Digital Helix
To execute successful digital transformations, companies must measure and assess information in new ways.
Neural Networks Reach into Virtual Assistants
Decades-old neural networking technology is being used to improve voice interactions.
Wearables Will Be a Marketing Winner
Estimated to generate more than $3 billion in 2014 alone, wearable technology units could skyrocket by 2020.
What's in a Domain Name?
Here's what you need to know about the new Internet landscape.
In High Tech, Social CRM Is All the Rage
Technology vendors tap into social media and online communities to let customers serve one another.
Location-Based Services Find Their Place in Mobile Apps
E-commerce apps are a big piece of the development landscape.
Social Media’s Tough to Measure
Current benchmarks are "typically the wrong ones"
Relaxed Shoppers, Looser Wallets
Research studies customers' willingness to spend based on state of mind
Materials of this color might be counterproductive for breast cancer awareness, a study finds
Market Focus: High Tech
Can the Industry Deliver Integrated Support?
Keynoter David Gergen Urges Leaders to Listen
The CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities
Social Media Expands the Role of the Customer
But conference panel warns against sacrificing the basics
Accommodate the Changing Customer
Technology, not philosophy, has altered consumers' expectations
SMBs to Become More Mobile and Competitive
Better connections with customers and more efficient use of resources will drive future IT investments
The (Old) Rules Do Not Apply
Traditional standards of database marketing will be retailers' downfall