Forrester’s Brand Energy Leaders
23 Jun 2023
The research firm identifies the companies with the most energized customer relationships and passionate advocates.
Marketing Budgets Beginning to Recover
07 Jul 2022
Gartner sees marketing budgets rise as a percentage of revenue.
Google Shifts to Topic Modeling
24 Mar 2022
Ads will be based on customers' browsing histories.
NFTs Continue to Gain Traction
19 Jan 2022
Non-fungible tokens provide value to digital companies despite questions.
CIO-CMO Collaboration Drives Better CX and Growth
08 Dec 2021
Companies need to further close the gap between marketing and IT, Forrester says.
Surveys Find Shift to Virtual Events a Modest Success
31 Aug 2020
Online conferences fail to deliver desired networking opportunities, IDC finds
B2B Needs to Align Digital and Humans
27 Feb 2020
Sales require a human-centered approach supported by technology, Accenture finds
Gartner 2019 Magic Quadrant for Contact Center as a Service
02 Dec 2019
In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.
Don’t Expect Immediate Results with AI
01 Nov 2018
A recent report from Forrester asserts that the benefits of AI in marketing will take time
Sales Is Merging with Science
01 Oct 2018
More STEM graduates are finding their niche in sales careers
Required Reading: Companies Can Innovate and Cut Costs with Costovation
01 Oct 2018
R&D doesn't have to suffer just because money's tight
Sales Require Organizational Overhaul, Better Data
27 Aug 2018
Most sales teams still struggle with infrastructure and processes, study finds
Mobile Ad Spending to Continue Gains
27 Aug 2018
Video will be a major factor in mobile ad spending growth, Forrester Research finds
Required Reading: Unraveling The Digital Helix
01 Dec 2017
To execute successful digital transformations, companies must measure and assess information in new ways.
Neural Networks Reach into Virtual Assistants
01 Sep 2014
Decades-old neural networking technology is being used to improve voice interactions.
Wearables Will Be a Marketing Winner
01 Apr 2014
Estimated to generate more than $3 billion in 2014 alone, wearable technology units could skyrocket by 2020.
What's in a Domain Name?
01 Apr 2013
Here's what you need to know about the new Internet landscape.
In High Tech, Social CRM Is All the Rage
25 Sep 2012
Technology vendors tap into social media and online communities to let customers serve one another.
Location-Based Services Find Their Place in Mobile Apps
01 Feb 2012
E-commerce apps are a big piece of the development landscape.
Social Media’s Tough to Measure
02 Nov 2011
Current benchmarks are "typically the wrong ones"