Technology CRM > Insight

Customer relationships have never been more complex. Today, your IT/Tech sales teams need insight into hundreds of interactions involving multiple channels. Newer Customer Relationship Management (CRM) platforms make this possible. Explore our latest CRM news, analysis, and advice for technology companies.

Forrester’s Brand Energy Leaders

The research firm identifies the companies with the most energized customer relationships and passionate advocates.

Marketing Budgets Beginning to Recover

Gartner sees marketing budgets rise as a percentage of revenue.

Google Shifts to Topic Modeling

Ads will be based on customers' browsing histories.

NFTs Continue to Gain Traction

Non-fungible tokens provide value to digital companies despite questions.

CIO-CMO Collaboration Drives Better CX and Growth

Companies need to further close the gap between marketing and IT, Forrester says.

Surveys Find Shift to Virtual Events a Modest Success

Online conferences fail to deliver desired networking opportunities, IDC finds

B2B Needs to Align Digital and Humans

Sales require a human-centered approach supported by technology, Accenture finds

Gartner 2019 Magic Quadrant for Contact Center as a Service

In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.

Don’t Expect Immediate Results with AI

A recent report from Forrester asserts that the benefits of AI in marketing will take time

Sales Is Merging with Science

More STEM graduates are finding their niche in sales careers

Required Reading: Companies Can Innovate and Cut Costs with Costovation

R&D doesn't have to suffer just because money's tight

Sales Require Organizational Overhaul, Better Data

Most sales teams still struggle with infrastructure and processes, study finds

Mobile Ad Spending to Continue Gains

Video will be a major factor in mobile ad spending growth, Forrester Research finds

Required Reading: Unraveling The Digital Helix

To execute successful digital transformations, companies must measure and assess information in new ways.

Neural Networks Reach into Virtual Assistants

Decades-old neural networking technology is being used to improve voice interactions.

Wearables Will Be a Marketing Winner

Estimated to generate more than $3 billion in 2014 alone, wearable technology units could skyrocket by 2020.

What's in a Domain Name?

Here's what you need to know about the new Internet landscape.

In High Tech, Social CRM Is All the Rage

Technology vendors tap into social media and online communities to let customers serve one another.

Location-Based Services Find Their Place in Mobile Apps

E-commerce apps are a big piece of the development landscape.

Social Media’s Tough to Measure

Current benchmarks are "typically the wrong ones"