-->
Technology CRM > Insight

Customer relationships have never been more complex. Today, your IT/Tech sales teams need insight into hundreds of interactions involving multiple channels. Newer Customer Relationship Management (CRM) platforms make this possible. Explore our latest CRM news, analysis, and advice for technology companies.

Don’t Expect Immediate Results with AI

A recent report from Forrester asserts that the benefits of AI in marketing will take time

Sales Is Merging with Science

More STEM graduates are finding their niche in sales careers

Required Reading: Companies Can Innovate and Cut Costs with Costovation

R&D doesn't have to suffer just because money's tight

Sales Require Organizational Overhaul, Better Data

Most sales teams still struggle with infrastructure and processes, study finds

Mobile Ad Spending to Continue Gains

Video will be a major factor in mobile ad spending growth, Forrester Research finds

Required Reading: Unraveling The Digital Helix

To execute successful digital transformations, companies must measure and assess information in new ways.

Neural Networks Reach into Virtual Assistants

Decades-old neural networking technology is being used to improve voice interactions.

Wearables Will Be a Marketing Winner

Estimated to generate more than $3 billion in 2014 alone, wearable technology units could skyrocket by 2020.

What's in a Domain Name?

Here's what you need to know about the new Internet landscape.

In High Tech, Social CRM Is All the Rage

Technology vendors tap into social media and online communities to let customers serve one another.

Location-Based Services Find Their Place in Mobile Apps

E-commerce apps are a big piece of the development landscape.

Social Media’s Tough to Measure

Current benchmarks are "typically the wrong ones"

Relaxed Shoppers, Looser Wallets

Research studies customers' willingness to spend based on state of mind

Rethink Pink

Materials of this color might be counterproductive for breast cancer awareness, a study finds

Market Focus: High Tech

Can the Industry Deliver Integrated Support?

Keynoter David Gergen Urges Leaders to Listen

The CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities

Social Media Expands the Role of the Customer

But conference panel warns against sacrificing the basics

Accommodate the Changing Customer

Technology, not philosophy, has altered consumers' expectations

SMBs to Become More Mobile and Competitive

Better connections with customers and more efficient use of resources will drive future IT investments

The (Old) Rules Do Not Apply

Traditional standards of database marketing will be retailers' downfall