First-Time Purchases Can Predict Loyalty
MIT research identifies harbinger products that don't lead to future business
Consumer Expectations for Brand Trust Jump 250%
Consumers are far less trusting today amid some high-profile data breaches
The Post-Purchase Experience Is Essential to Retaining Customers
A recent report from BRP lays out eight best practices for retailers to improve the post-purchase experience
Unified Commerce Is Essential to Meeting Customer Expectations
BRP identifies five areas that retailers need to work on to develop a unified experience
Required Reading: Companies Can Innovate and Cut Costs with Costovation
R&D doesn't have to suffer just because money's tight
Required Reading: Understanding How Customers Buy…& Why They Don’t
In a world of nearly infinite choices, companies need to shift their focus from how they sell to how customers buy
Retailers Must Become More Customer-Centric
Boston Retail Partners challenges companies to meet the expectations of the omnichannel world
Required Reading: Avoid Dealing with Difficult Customers
Some customers are just worth letting go, regardless of their monetary value.
The 5 Ways Mobile Will Impact Retail
Mobile technologies will take employees out of back rooms and put them on the floor
Required Reading: Using Content to Reduce Friction
The middle of the funnel brings with it new opportunities
Will Apple's Smart Watch Boost Business?
The wearable device can track users' movements, prompting interest from marketers.
Snapchat Is All Grown Up and Ready for Marketers
The app delivers unique ad experiences through Brand Story and Discover platforms.
Firms Should Embrace Instagram
The image- and video-sharing site now surpasses Twitter in users.
Mobile Payment Evolution Is Underway
Mobile spending projected to reach $1.42 billion by 2019.
NRF's Big Show: Retailers Solidify Multichannel Strategies to Drive Customer Engagement
Digital technologies in stores are vital, but how they're being used is also important.
The Keys to Countering Cart Abandonment
Online retailers need to respond at the right time and with the right message.
Westerners Look to Alibaba to Ride China's E-Commerce Wave
American companies turn to the dominant online marketplace to reduce risks and sample the Chinese market.
SIO Emerges as a New Contact Center Segment
Frost & Sullivan identifies support interaction optimization as a $1.3 billion global market category.
Apple Launches Apple Pay
Many retailers aren't buying into the newest mobile wallet solution.
Kip Tindell's Uncontainable Secrets for Building a Business
Why Foundation Principles, not rules and policies, are the way to go.