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Enterprise CRM Solutions > Insight

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

A Look Ahead at CRM in 2024

Industry players share their thoughts about what lies ahead for sales, marketing, and customer service.

In 2024, Don’t Let Modest Budgets Create Complacency

Forrester urges CRM practitioners to focus investments on innovation and skills.

CRM to Be a $96.4 Billion Business by 2027

Spending will increase as companies expand their customer experience focus.

A Fifth of CX Programs Could Disappear in 2023

Forrester predicts huge declines as economic concerns intensify.

A Look Ahead at CRM in 2023

CRM industry experts share their thoughts about what lies ahead in the new year.

What’s in Store for CRM in 2022?

CRM industry insiders share their thoughts about what lies ahead in the new year.

Gartner Identifies Sales Strategies to Mitigate Supply and Demand Disruptions

Research provides guidance to lessen disruptions to customer relations and seller motivation.

What’s in Store for CRM in 2021?

Here's what the industry predicts will happen.

How to Choose the Right CRM

When selecting CRM systems, companies need to consider their industry, vertical, and size

The Top Five Customer Service Technologies

Analytics and automation are needed to survive the pandemic, Gartner finds

On the (Online) Scene: Medallia, Talkdesk, Verint, Genesys, and Pegasystems Hold Virtual Events

Amid the pandemic, the conference season moved online. Our roundup of the virtual happenings this spring.

CMO Responsibilities Need to Expand

Forrester says marketers need to be more customer-obsessed to succeed

What Lies Ahead for CRM?

CRM industry insiders share their predictions for 2020.

Gartner 2019 Magic Quadrant for Contact Center as a Service

In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.

Gartner Hypes Blockchain as a Sales Tool

A handful of technologies are on the brink of making a splash in CRM sales technology but are still five to 10 years away from any significant adoption, according to Gartner, which recently released its "Hype Cycle for CRM Sales Technology" report.

Required Reading: Journey Mapping Must Bring Customer-Focused Change

In their new book, How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change, co-authors Jim Tincher and Nicole Newton of Heart of the Customer note that 65 percent of customer journey mapping projects fail to drive change.

On the Scene—CRM Evolution: CRM Still Faces Challenges, Most Speakers Agree

CRM systems have been around for decades, but interoperability and data silos still have to be overcome

The 3 Stages of Personalization

Gartner lays out the keys for personalization to help companies deliver helpful and relevant messages

To Sell Globally, Market Locally

Cross-border commerce requires attention to regional nuances, a new report stresses

Required Reading: Replace Managing with The Coaching Effect

Managers make sure processes are followed; coaches drive growth