A Look Ahead at CRM in 2024
Industry players share their thoughts about what lies ahead for sales, marketing, and customer service.
In 2024, Don’t Let Modest Budgets Create Complacency
Forrester urges CRM practitioners to focus investments on innovation and skills.
CX for 2024 Offers Opportunities, Challenges
Forrester says that companies need to judiciously invest in and use generative AI and similar tech.
Marketing Needs to Work with Security
The lack of collaboration can expose companies to real problems, Forrester notes.
Generative AI Offers Significant Customer Success Benefits
Automated content creation can fuel growth without adding head count, Forrester finds.
Required Reading: Ad Agencies Need a Radical Makeover
Fees should be based on quality and quantity rather than hours.
Sales Challenges Remain Consistent
There's been little change in sales priorities and problems over the past four years, RAIN Group finds.
B2B Marketers Are Embracing AI
But confidence is still lacking in the results generated, Forrester finds.
Sales Leaders Need to Position Technology as a Teammate Rather Than a Tool
AI is augmenting sellers' abilities and productivity, Gartner finds.
Gartner’s Top Sales Technologies
Gartner identified the innovations sales leaders can adopt to boost buyer engagement.
Generative AI to Usher in a Bold New Future for Business
AI will bring together physical and digital worlds for companies, Accenture notes.
Branding, Like Making Brandy, Is an Art and Science
Assemblage blends elements and contexts to create meaning.
Alignment Is Critical to Improving CX
Growth and value also increase when functions are aligned, Forrester says.
For New Technology Adoption, Get Rid of the Old
Reps won't use new technologies as long as the old technology is still in place, Gartner finds.
A Look Ahead at CRM in 2023
CRM industry experts share their thoughts about what lies ahead in the new year.
The 5 Elements of a Customer-Centricity Model
Innovation, consistency, intimacy, empowerment, and purpose are key, PwC urges.
2022 Marks the Advent of the Metaverse Continuum
Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.
CX Investments Pay Off
Companies that provide good customer experiences perform much better, an ROI study shows.
Client Relationships Are Multifaceted
Companies need to address both the basic problems and the underlying ones.
CIO-CMO Collaboration Drives Better CX and Growth
Companies need to further close the gap between marketing and IT, Forrester says.