CRM Integration > Insight

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Companies Still Not Unifying Customer Engagement Channels

Gartner urges marketers to prioritize omnichannel engagements to retain customers post-pandemic

How to Choose the Right CRM

When selecting CRM systems, companies need to consider their industry, vertical, and size

The Top Five Customer Service Technologies

Analytics and automation are needed to survive the pandemic, Gartner finds

What Lies Ahead for CRM?

CRM industry insiders share their predictions for 2020.

Gartner 2019 Magic Quadrant for Contact Center as a Service

In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.

Sales Require Organizational Overhaul, Better Data

Most sales teams still struggle with infrastructure and processes, study finds

Hyper Relevance: Personalization’s Next Stage

Companies need to seek much greater relevance with customers, Accenture asserts

Required Reading: Unraveling The Digital Helix

To execute successful digital transformations, companies must measure and assess information in new ways.

Campaign Management Needs to Cross Channels

Despite improvements,l cross-channel campaign management still has usability challenges.

NetSuite SuiteWorld: NetSuite CEO Zach Nelson Talks CRM Expansion

Keynotes highlight convergence of CRM, ERP, and e-commerce.

Adobe Reaches for the Peak at Its Annual Event

Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs.

E-commerce Parachutes into Stores with Pop-up Shops

Online retailers gain new customers and drive sales with limited-time offerings.

Which Interaction Channels Are Most Popular?

IVR and email top the list, but online customer support gains ground.

Big Data Demands Organizational Change

Technology is only one part of the equation.

Microsoft Opens Up at Convergence

Company comes out of its cocoon to help customers get the most value from IT investments.

Adoption Problems Plague Digital Wallets

Retailers must overcome security, awareness, and integration issues.

Salesforce.com Delves Deeper into Social and Mobile Enterprise

Dreamforce 2012 draws 90,000 attendees, features a multitude of product updates.

Marketing Without Barriers

Why fusion marketing is the future of advertising.

Rethink Pink

Materials of this color might be counterproductive for breast cancer awareness, a study finds

SMBs to Become More Mobile and Competitive

Better connections with customers and more efficient use of resources will drive future IT investments