Six Technologies to Drive New Customer Acquisition and Growth
Gartner identifies the most influential technologies and trends for digital marketing.
Customer-Obsessed Companies Pull in 2.5 Times More Revenue
Higher profits, customer retention, and employee engagement follow CX initiatives, Forrester finds.
Tips for Building a Continuous Loyalty Program
Rewards have to offer a differentiated customer experience, Forrester Research urges.
‘Reimagined’ Consumers Have New Priorities
Accenture finds that post-COVID consumers value different things.
Three Steps for Managing Customer Risks with Subscription Selling
Companies need to add a subscription readiness dimension to customer segmentation and coverage tiers.
Google Delays Cookie Phaseout
Google is pushing back its plan to do away with third-party cookies by two years.
Digital Experiences Don’t Impact Purchase Decisions
Gartner research shows CMOs must rethink their digital strategies.
AI, ABM Strategies Aren’t Just for Marketing
Gartner says sales teams can also apply artificial intelligence and account-based strategies to their craft.
How to Fuel AI-Powered Marketing
Forrester lays out a game plan to help B2B marketers cast their nets.
Digital Sales Can’t Exclude Reps Completely
Companies can't rely on digital or human sales interactions alone, Gartner finds
The Five Ps of Sales Success
Sales leaders will need to emphasize purpose, precision, personalization, productivity, and profitability, Forrester advises.
Digital Marketing Challenges Move Within
Organizational difficulties will be the biggest hurdle in 2021, Gartner finds
Required Reading: Amazon Can Be Beat with the Right Focus
To compete with digital giants, identify and stick to a target market.
Marketers Need to Consider Post-Pandemic Behaviors
Some consumers will be ready for face-to-face contact, but other consumer behaviors that developed during the pandemic will endure.
Marketers Who Respect Contextual Privacy Stand Out to Customers
Companies should collect and use private data as part of a fair exchange of value, Forrester urges.
Americans Lack Digital Privacy Knowledge
Most people do not fully read privacy agreements, a study finds.
Virginia Passes Privacy Legislation
Required Reading: Augmented Intelligence Is the New AI
Collaboration between humans and machines is the way of the future.
Marketing Must Become Multilocal
Forrester emphasizes local trust amid ongoing geopolitical disruption
Gartner Eyes Customer Service Shift from Mobile Apps to Messaging
Changing technology landscape focuses on team building, research finds