2022 Marks the Advent of the Metaverse Continuum

Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.

Required Reading: Putting Empathy in Action

Genesys CEO advances the Experience Index as an NPS replacement.

What Keeps CMOs Up at Night?

COVID, supply chains, inflation, and new brands join ROI as top concerns, Brand Keys finds.

Engagement, Innovation Are Keys for B2B Marketers

Social distancing proved the need for new approaches to marketing, Forrester finds

CX Investments Pay Off

Companies that provide good customer experiences perform much better, an ROI study shows.

B2B Sellers Should Focus on Situational Buyer Insights

Sales leaders can leverage situational awareness to lead with empathy.

Gartner Urges Supplementing Surveys with Analytics

The primary goal should be to make customer data actionable.

Proposed Legislation Targets Data-Driven Advertising

The bill would limit the so-called ‘surveillance advertising' model.

Google Shifts to Topic Modeling

Ads will be based on customers' browsing histories.

What’s in Store for CRM in 2022?

CRM industry insiders share their thoughts about what lies ahead in the new year.

Revenue Operations to Dominate Marketing Operations

‘RevTech' will be key to sales and marketing success in 2022, Dun & Bradstreet predicts.

Good Agency Partnerships Are Really Needed Now

Marketers can benefit greatly from agency and tech pairings, Forrester finds.

Gartner Identifies Sales Strategies to Mitigate Supply and Demand Disruptions

Research provides guidance to lessen disruptions to customer relations and seller motivation.

Six Technologies to Drive New Customer Acquisition and Growth

Gartner identifies the most influential technologies and trends for digital marketing.

Customer-Obsessed Companies Pull in 2.5 Times More Revenue

Higher profits, customer retention, and employee engagement follow CX initiatives, Forrester finds.

Tips for Building a Continuous Loyalty Program

Rewards have to offer a differentiated customer experience, Forrester Research urges.

‘Reimagined’ Consumers Have New Priorities

Accenture finds that post-COVID consumers value different things.

Three Steps for Managing Customer Risks with Subscription Selling

Companies need to add a subscription readiness dimension to customer segmentation and coverage tiers.

Google Delays Cookie Phaseout

Google is pushing back its plan to do away with third-party cookies by two years.

Digital Experiences Don’t Impact Purchase Decisions

Gartner research shows CMOs must rethink their digital strategies.