Required Reading: The Keys to Activating Customer Loyalty
26 Jun 2025
Activators build stronger, more holistic relationships that go beyond traditional business development.
Required Reading: Customer Advisory Boards Are the Secret Weapon for Growth
30 May 2025
Here's how to nurture a true partnership with your customers.
GenAI Benefits Minimal Now but Should Accelerate
05 Jun 2025
Despite optimism, CMO Council finds data problems continue to hamper genAI outcomes.
Companies Struggle to Integrate Sales Plays into CRM
09 Jun 2025
Businesses with integrated systems see accelerated revenue growth, Bain finds.
Advanced AI Must Make Its Way to Customer-Facing Apps
11 Jun 2025
AI adoption is a must, but companies must first build trust, Forrester suggests.
Advice for B2B Firms in Volatile Economic Times
02 May 2025
Uncertainty could create opportunities for growth, Forrester says.
AI Investment Grows While Contact Centers Wait for the ROI
07 May 2025
Customer service leaders are optimistic about AI's self-service enablement, CCW Digital finds.
Don’t Forget the Post-Sale Engagement
09 May 2025
Companies that look at the full life cycle achieve greater bottom-line results, Forrester says.
AI Makes Field Service More Proactive and Intelligent
12 May 2025
Companies are adopting AI to optimize field service management and improve CX, ISG finds.
Required Reading: CX Design Requires an Organizational Redesign
01 Apr 2025
Values-driven alignment is the key to company success.
Prepare Now for GenAI Advances
08 Apr 2025
Analysts expect generative AI's capabilities to expand in CRM.
Gartner Identifies Top Threats Facing Sales Leaders
10 Apr 2025
CSOs must evolve with rapid market and technological changes to succeed
Marketing Orgs Still Have Limited or No GenAI
14 Apr 2025
Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.
Required Reading: Personalization Will Yield $2 Trillion If Done Right
28 Feb 2025
Winning companies will capitalize on the opportunity with aggressive strategies.
ABM Grows, but Limits Persist
05 Mar 2025
Research shows that account-based marketing isn't being fully implemented.
B2B Personalization Efforts Are Incomplete
07 Mar 2025
Post-sale efforts are not being pursued, Forrester finds.
A Look Ahead at CRM in 2025
24 Jan 2025
Industry players share their thoughts about what lies ahead for sales, marketing, and customer service
Required Reading: AI Is Creating Support Experiences, Not Just Journeys
24 Jan 2025
Customer support is shifting from reactive to proactive.
GenAI Will Resolve 40 Percent of Customer Service Issues by 2027
12 Feb 2025
Customer service leaders must evolve with changing customer expectations, Gartner finds.
Many Consumers Unsubscribe from Emails Weekly
14 Feb 2025
Capterra's research identifies actionable steps for businesses to address email marketing trends.