Companies Need to Do More CX and VoC Measurement
06 Mar 2023
Forrester sees few companies maximizing their customer feedback programs.
B2B Marketing Should Focus on Revenue Life Cycles
09 Mar 2023
Marketing strategies need to cover the entire series of customer activities, Forrester urges.
IDC Advances the Adaptive Customer Engagement Model
14 Mar 2023
The analyst firm has created a replacement for the marketing-sales funnel.
A Look Ahead at CRM in 2023
18 Jan 2023
CRM industry experts share their thoughts about what lies ahead in the new year.
Real-Time Feedback Is Still a Major Problem for Most Companies
24 Jan 2023
Only 37 percent of companies can collect and act on real-time input.
The 5 Elements of a Customer-Centricity Model
29 Nov 2022
Innovation, consistency, intimacy, empowerment, and purpose are key, PwC urges.
Required Reading: Rethinking the ABCs of Selling
01 Dec 2022
Companies need to move away from the old "Always Be Closing" mind-set.
5 CX Budget Recommendations for the Coming Year
07 Oct 2022
Some projects can still get funded, even when money is tight, says Forrester Research.
Marketing Analytics Only Influences 53 Percent of Decisions
19 Oct 2022
Data management challenges and cognitive biases limit marketing analytics' influence, Gartner finds.
Content Is Key to Conversational AI Success
24 Aug 2022
As marketing and sales adopt AI, the focus should be on building the right messaging.
B2B Buyers Need to See the Value Today
25 Aug 2022
Sellers need to know what's valuable to each individual buyer, Forrester finds.
Different B2B Buyers Show Different Signals
31 Aug 2022
Being able to recognize buyer intent signals is key to success, Forrester finds.
CMOs Should Work Closely with Procurement
15 Sep 2022
CMO Council research finds opportunity for marketing to optimize sourcing through procurement.
Required Reading: Strategies for Navigating the ‘Metail Economy’
30 Jun 2022
Companies need to transform their businesses to thrive in the me-centric revolution.
Marketing Budgets Beginning to Recover
07 Jul 2022
Gartner sees marketing budgets rise as a percentage of revenue.
Forrester’s 5 Steps to Optimize B2B Ad Budgets
11 Jul 2022
Greater attention needs to be paid to proper audience targeting, says a new report.
Apple’s Ad Performance Tracking Additions Fall Flat
15 Jul 2022
Ad industry insiders see the moves as providing little value to most.
E-Commerce’s Better-than-Expected Boom
18 Jul 2022
Forrester clocks returns far higher than projected.
Voice Assistants Still Underutilized for Business
13 Jun 2022
Despite widespread availability, companies and customers aren't interacting with them.
Forrester Answers the 10 Questions for Closing the Customer Loop
17 Jun 2022
Following up with consumers who offer feedback doesn't have to be difficult.