2022 Marks the Advent of the Metaverse Continuum
09 May 2022
Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.
Required Reading: Putting Empathy in Action
01 Apr 2022
Genesys CEO advances the Experience Index as an NPS replacement.
What Keeps CMOs Up at Night?
18 Apr 2022
COVID, supply chains, inflation, and new brands join ROI as top concerns, Brand Keys finds.
Engagement, Innovation Are Keys for B2B Marketers
20 Apr 2022
Social distancing proved the need for new approaches to marketing, Forrester finds
CX Investments Pay Off
21 Apr 2022
Companies that provide good customer experiences perform much better, an ROI study shows.
B2B Sellers Should Focus on Situational Buyer Insights
27 Apr 2022
Sales leaders can leverage situational awareness to lead with empathy.
Gartner Urges Supplementing Surveys with Analytics
09 Mar 2022
The primary goal should be to make customer data actionable.
Proposed Legislation Targets Data-Driven Advertising
22 Mar 2022
The bill would limit the so-called ‘surveillance advertising' model.
Google Shifts to Topic Modeling
24 Mar 2022
Ads will be based on customers' browsing histories.
What’s in Store for CRM in 2022?
19 Jan 2022
CRM industry insiders share their thoughts about what lies ahead in the new year.
Revenue Operations to Dominate Marketing Operations
26 Jan 2022
‘RevTech' will be key to sales and marketing success in 2022, Dun & Bradstreet predicts.
Good Agency Partnerships Are Really Needed Now
13 Dec 2021
Marketers can benefit greatly from agency and tech pairings, Forrester finds.
Gartner Identifies Sales Strategies to Mitigate Supply and Demand Disruptions
20 Dec 2021
Research provides guidance to lessen disruptions to customer relations and seller motivation.
Six Technologies to Drive New Customer Acquisition and Growth
01 Oct 2021
Gartner identifies the most influential technologies and trends for digital marketing.
Customer-Obsessed Companies Pull in 2.5 Times More Revenue
07 Sep 2021
Higher profits, customer retention, and employee engagement follow CX initiatives, Forrester finds.
Tips for Building a Continuous Loyalty Program
10 Sep 2021
Rewards have to offer a differentiated customer experience, Forrester Research urges.
‘Reimagined’ Consumers Have New Priorities
13 Sep 2021
Accenture finds that post-COVID consumers value different things.
Three Steps for Managing Customer Risks with Subscription Selling
22 Sep 2021
Companies need to add a subscription readiness dimension to customer segmentation and coverage tiers.
Google Delays Cookie Phaseout
07 Jul 2021
Google is pushing back its plan to do away with third-party cookies by two years.
Digital Experiences Don’t Impact Purchase Decisions
07 Jul 2021
Gartner research shows CMOs must rethink their digital strategies.