Companies Struggle to Integrate Sales Plays into CRM
09 Jun 2025
Businesses with integrated systems see accelerated revenue growth, Bain finds.
Don’t Forget the Post-Sale Engagement
09 May 2025
Companies that look at the full life cycle achieve greater bottom-line results, Forrester says.
Required Reading: CX Design Requires an Organizational Redesign
01 Apr 2025
Values-driven alignment is the key to company success.
Prepare Now for GenAI Advances
08 Apr 2025
Analysts expect generative AI's capabilities to expand in CRM.
Gartner Identifies Top Threats Facing Sales Leaders
10 Apr 2025
CSOs must evolve with rapid market and technological changes to succeed
Required Reading: Personalization Will Yield $2 Trillion If Done Right
28 Feb 2025
Winning companies will capitalize on the opportunity with aggressive strategies.
B2B Personalization Efforts Are Incomplete
07 Mar 2025
Post-sale efforts are not being pursued, Forrester finds.
A Look Ahead at CRM in 2025
24 Jan 2025
Industry players share their thoughts about what lies ahead for sales, marketing, and customer service
The Keys to Customer Obsession
26 Nov 2024
Customer-obsessed companies have an innovation and collaboration mindset, Forrester finds.
Sellers Who Use AI Meet Quota More Often
25 Oct 2024
Gartner finds AI partnerships, mentalizing, and tactical flexibility as top seller competencies.
Firms Must Center Revenue Processes on Customer Value
20 Jun 2024
Forrester unveils the Opportunity Lifecycle framework to help companies become customer-obsessed.
U.S. Shoppers Favor Retailer-Owned Ads
20 May 2024
Retail media networks are preferable and pack more influence, Intellias finds,
B2B 'Deep' Sellers Tap Contacts More
15 Apr 2024
LinkedIn finds that top sellers build deeper relationships with buyers.
B2B Needs to Adopt an E-Commerce Approach
17 Apr 2024
Forrester urges B2B sellers to more closely mirror B2C interactions.
Required Reading: In a Competitive World, the Platform Makes the Difference
17 Apr 2024
There's a playbook for winning with platforms, and it starts with a mindset.
Sales Analytics Are Helpful but Underused
05 Mar 2024
Data problems top the concerns with analytics, Gartner finds.
Top AI Jobs Are CRM-Related
21 Mar 2024
CRM pros need to stay ahead of the curve with AI advancements, research finds.
Required Reading: The Key to Selling More Is Selling Nothing
26 Jan 2024
Salespeople need to talk less and listen more.
A Look Ahead at CRM in 2024
30 Jan 2024
Industry players share their thoughts about what lies ahead for sales, marketing, and customer service.
Trust Is Invaluable in B2B Sales
12 Feb 2024
Trusted companies garner twice as many recommendations, Forrester finds.