Half of Organizations Will Stop CX Workforce Reductions Due to AI
10 Jul 2025
Human agents reemerge as essential components in customer service strategies amid AI integration challenges, Gartner finds.
CSOs Are Prioritizing Growth from Existing Customers
10 Jul 2025
Sales leaders look to increase account activity rather than account numbers, Gartner finds.
Personalization Leads to Customer Regret
03 Jul 2025
Personalization can triple the likelihood of customer regret at key journey points, Gartner finds.
Customer Satisfaction with Contact Centers Continues to Slide
02 Jul 2025
According to CCW research, many long-standing pain points have yet to be resolved.
Required Reading: The Keys to Activating Customer Loyalty
26 Jun 2025
Activators build stronger, more holistic relationships that go beyond traditional business development.
Advanced AI Must Make Its Way to Customer-Facing Apps
11 Jun 2025
AI adoption is a must, but companies must first build trust, Forrester suggests.
Companies Struggle to Integrate Sales Plays into CRM
09 Jun 2025
Businesses with integrated systems see accelerated revenue growth, Bain finds.
GenAI Benefits Minimal Now but Should Accelerate
05 Jun 2025
Despite optimism, CMO Council finds data problems continue to hamper genAI outcomes.
Required Reading: Customer Advisory Boards Are the Secret Weapon for Growth
30 May 2025
Here's how to nurture a true partnership with your customers.
CRM Technologies Most Valued in the Finance Function
27 May 2025
Gartner identifies the top 5 technologies expected to see high levels of investment.
AI Makes Field Service More Proactive and Intelligent
12 May 2025
Companies are adopting AI to optimize field service management and improve CX, ISG finds.
Don’t Forget the Post-Sale Engagement
09 May 2025
Companies that look at the full life cycle achieve greater bottom-line results, Forrester says.
AI Investment Grows While Contact Centers Wait for the ROI
07 May 2025
Customer service leaders are optimistic about AI's self-service enablement, CCW Digital finds.
Advice for B2B Firms in Volatile Economic Times
02 May 2025
Uncertainty could create opportunities for growth, Forrester says.
Marketing Creative Idea Evaluation Is Flawed, Research Finds
22 Apr 2025
Most marketers and agencies don't see their work standing out, BetterBriefs reports,
Marketing Orgs Still Have Limited or No GenAI
14 Apr 2025
Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.
Gartner Identifies Top Threats Facing Sales Leaders
10 Apr 2025
CSOs must evolve with rapid market and technological changes to succeed
AI and Data Jobs Are in Great Demand
08 Apr 2025
Marketing and sales value employees with skills in artificial intelligence, Upwork finds.
Prepare Now for GenAI Advances
08 Apr 2025
Analysts expect generative AI's capabilities to expand in CRM.
Significant Signings
01 Apr 2025
A roundup of industry investment and personnel moves.