How Marketers Can Turn Their Super Bowl Influencer Ads into Touchdowns
Influencers with loyal followings can serve to validate the brands they advertise, which ideally translates to increased brand engagement and sales. But influencer inclusion alone won't strengthen an ad's effectiveness.
Forget User Experience—Marketers Should Focus on Human Experience
Fostering engagement means marketers need to think about their audience as humans, not just as users, setting the brand apart from others by focusing on the aspirations and emotions behind decisions.
How AI-Driven Menu Clustering Can Drive Restaurant Sales
With AI, restaurant and convenience store marketers are turning mountains of loyalty program data into targeted campaigns that engage guests based on their unique behavior. Menu clustering identifies guest behavior from menu engagement and delivers more targeted and ultimately more successful campaigns and promotions.
How Language Translation Can Help Companies Regain Consumer Trust
By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.
How Brands Can Drive Emotional Connection in the Digital Era
The pandemic showed that entertainment brands can't always count on in-person engagement. Here's how to foster an emotional connection that will last.
Where Is CX Headed in 2021? 3 Predictions for the Year Ahead
The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.
5 Key Customer Loyalty and Engagement Trends for 2021
Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.
Hosting Events in a Virtual World: 5 Tips for Success
Conga's vice president of demand generation shares the secret behind the success of the company's first all-virtual events in place of its annual user conferences.
4 Tips to Reignite the Spark With Customers During Uncertain Times
It's easy for longtime customer relationships to become stagnant. Just like personal connections, these relationships require focused nurturing to thrive.
What You Need to Know to Win Back Lapsed Customers
They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?
The Downside of Automated Responses
Responsibility and strategy are key to using this growing technology.
Get Your Sales Team Off the Bench and on to Your Starting Lineup
Salespeople who are scared to fail are also afraid to succeed.
Avoiding Social Media Blunders
Lessons learned from Super Bowl marketers.
Making the Most of Social Media Data
Tap into this one-stop business intelligence source for your smartest budget ever.
What Marketers Can Learn from the NFL
Not just a sport, football is a brand that's doing business right.
Real-Time Marketing for a Real-Time World
Boost loyalty and profitability with event-based marketing.
Use a Voice of the Customer Program to Prevent Service Meltdowns
Learn from Netflix's mistakes
Pay to Be Loyal
Implement programs that effectively build relationships with your best customers
Your Call Is Very Important to Us
What Watson means for the future of customer service
Digital Marketing Means Multiple Channels
Universal profile management directs all relevant communications through the channels that customers prefer.