Why Customer Lifetime Value Is the Only True Way to Measure Success

The size of your customer base matters less than how well suited customers are to your products or services.

How Marketers Can Turn Their Super Bowl Influencer Ads into Touchdowns

Influencers with loyal followings can serve to validate the brands they advertise, which ideally translates to increased brand engagement and sales. But influencer inclusion alone won't strengthen an ad's effectiveness.

Forget User Experience—Marketers Should Focus on Human Experience

Fostering engagement means marketers need to think about their audience as humans, not just as users, setting the brand apart from others by focusing on the aspirations and emotions behind decisions.

How AI-Driven Menu Clustering Can Drive Restaurant Sales

With AI, restaurant and convenience store marketers are turning mountains of loyalty program data into targeted campaigns that engage guests based on their unique behavior. Menu clustering identifies guest behavior from menu engagement and delivers more targeted and ultimately more successful campaigns and promotions.

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

How Brands Can Drive Emotional Connection in the Digital Era

The pandemic showed that entertainment brands can't always count on in-person engagement. Here's how to foster an emotional connection that will last.

Where Is CX Headed in 2021? 3 Predictions for the Year Ahead

The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.

5 Key Customer Loyalty and Engagement Trends for 2021

Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.

Hosting Events in a Virtual World: 5 Tips for Success

Conga's vice president of demand generation shares the secret behind the success of the company's first all-virtual events in place of its annual user conferences.

4 Tips to Reignite the Spark With Customers During Uncertain Times

It's easy for longtime customer relationships to become stagnant. Just like personal connections, these relationships require focused nurturing to thrive.

What You Need to Know to Win Back Lapsed Customers

They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?

The Downside of Automated Responses

Responsibility and strategy are key to using this growing technology.

Get Your Sales Team Off the Bench and on to Your Starting Lineup

Salespeople who are scared to fail are also afraid to succeed.

Avoiding Social Media Blunders

Lessons learned from Super Bowl marketers.

Making the Most of Social Media Data

Tap into this one-stop business intelligence source for your smartest budget ever.

What Marketers Can Learn from the NFL

Not just a sport, football is a brand that's doing business right.

Real-Time Marketing for a Real-Time World

Boost loyalty and profitability with event-based marketing.

Use a Voice of the Customer Program to Prevent Service Meltdowns

Learn from Netflix's mistakes

Pay to Be Loyal

Implement programs that effectively build relationships with your best customers

Your Call Is Very Important to Us

What Watson means for the future of customer service