6 Viral B2B Marketing Campaigns From 2023 (and What We Can Learn From Them)

Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.

Prepare for Machine Customers’ Impact to Customer Service and Support

Customer service and support leaders must understand the impact of machine customers—virtual assistants, smart devices, and the like—to their business and establish a strategy to enable them in order to stay competitive.

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?

5 Surefire Tactics to Reduce SaaS Customer Churn

Customer churn, if not tracked, can prove to be a silent killer for SaaS businesses. Here are some strategies for reducing it.

All Marketing Should Be Like Developer Marketing

Making your product or service the solution to their problem works with the development community. Why isn't this authentic and informative approach applied to all types of marketing?

How Augmented Reality Is Shaping the Future of In-Person Service

Augmented reality is enabling field service technicians around the world to work more efficiently, whether in the field or remote.

For B2B Tech Firms, a Customer-Centric Approach Leads to Innovation

Being genuinely customer-centric is more than utilizing behavioral data. It means that the customer is at the center of your decision making, especially when it comes to innovation.

Why B2B2C Companies Need Website Localization

As B2B companies generate new revenue using B2C tactics, they're looking to the next frontier: global markets. That means localizing their digital experiences.

How to Build a Culture of Digital Transformation

The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.

Marketing Is Obsessed with Technology. Here Are 3 Reasons This Needs to Change

Marketing is increasingly making technology the star of its show, instead of keeping it in its rightful place: a strategic, supporting role. Here's why this is dangerous.

Going Global, Part 2: Staffing Up Your New European Sales Office

Any well-run company knows that its people are the most critical factor to success—and this is especially true when opening offices abroad. Here are tips for hiring staff for your new European sales office. Part two of a two-part series.

What IT Execs Can Learn About Great Customer Experience From Amazon, Apple, and IKEA

These iconic companies' approach to customer experience and self-service can show IT departments how to delight their customers by helping them help themselves.

Combatting Overpayment in High-Tech Sales Programs

Six steps to address this costly challenge.

Your Users Are Hungry for Big Language

Give your content global relevancy with machine translation.

Building Consumer Electronics Loyalty

"Superstacks" business model is key in combating low customer engagement.

The Power of a Strong Brand Ecosystem

Competing in the high-tech market means being able to give customers everything they need.

The Trouble with Traffic

What retailers can learn from baseball

Personalize Content by Knowing Your Audience

Increase engagement through more relevant messages

Dynamic Case Management

How can your company benefit from this solution?

Bilateral Customer Service

How to satisfy digital consumers and avoid damaging word of mouth