All Marketing Should Be Like Developer Marketing
Making your product or service the solution to their problem works with the development community. Why isn't this authentic and informative approach applied to all types of marketing?
How Augmented Reality Is Shaping the Future of In-Person Service
Augmented reality is enabling field service technicians around the world to work more efficiently, whether in the field or remote.
For B2B Tech Firms, a Customer-Centric Approach Leads to Innovation
Being genuinely customer-centric is more than utilizing behavioral data. It means that the customer is at the center of your decision making, especially when it comes to innovation.
Why B2B2C Companies Need Website Localization
As B2B companies generate new revenue using B2C tactics, they're looking to the next frontier: global markets. That means localizing their digital experiences.
How to Build a Culture of Digital Transformation
The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.
Marketing Is Obsessed with Technology. Here Are 3 Reasons This Needs to Change
Marketing is increasingly making technology the star of its show, instead of keeping it in its rightful place: a strategic, supporting role. Here's why this is dangerous.
Going Global, Part 2: Staffing Up Your New European Sales Office
Any well-run company knows that its people are the most critical factor to success—and this is especially true when opening offices abroad. Here are tips for hiring staff for your new European sales office. Part two of a two-part series.
What IT Execs Can Learn About Great Customer Experience From Amazon, Apple, and IKEA
These iconic companies' approach to customer experience and self-service can show IT departments how to delight their customers by helping them help themselves.
Combatting Overpayment in High-Tech Sales Programs
Six steps to address this costly challenge.
Your Users Are Hungry for Big Language
Give your content global relevancy with machine translation.
Building Consumer Electronics Loyalty
"Superstacks" business model is key in combating low customer engagement.
The Power of a Strong Brand Ecosystem
Competing in the high-tech market means being able to give customers everything they need.
The Trouble with Traffic
What retailers can learn from baseball
Personalize Content by Knowing Your Audience
Increase engagement through more relevant messages
Dynamic Case Management
How can your company benefit from this solution?
Bilateral Customer Service
How to satisfy digital consumers and avoid damaging word of mouth
Preparing the Enterprise for Social Media
Ten steps from the front lines
Intelligent Virtual Agents
Ushering in the age of digital customer relationships in marketing
Acceptance Challenges in Implementing CRM/Sales Automation Tools
What makes a company's automation processes successful?
From Social Brand to Social Business
Organizations need to be smart and think long term