Successful CRM Does Not Rely on Employee Participation
In knowledge-based industries like finance and professional services, tracking and managing complex relationships can be too time-consuming. The solution: thoughtful automation.
Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies
With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?
Digital Marketplaces: How Companies Can Gain New Customers Without Developing New Products
Consumers want more from their relationships with companies. Here's how merchants and manufacturers can quickly and cost-effectively offer new product lines and create endless aisle capabilities.
Social CRM and the Legal Industry
The payoff can be high for firms that embrace new technologies.
Your Call Is Very Important to Us
What Watson means for the future of customer service
Are E-Communication and CRM Systems Helping or Hurting Your Business?
How to use innovation to your advantage
The Pluses and Pitfalls of Arbitration
The dispute resolution mechanism is popular, but it may not be advisable for all businesses at all times
CRM: More Relevant Than Ever
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
Community as a Strategy
Social CRM and next-generation customer service.
6 Strategies to Conquer the Chaos
Don't let chaos turn the dream of entrepreneurship into a nightmare.
The Brave New Business Model for CRM
Today's customer leadership requires a new approach.
Best Practices Are Born Every Day
Social media success is often hard to spot, but you need to know where your industry is headed.
So Many CRM Service Providers, So Little Time
Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose?
Your Marketing Campaign Needs a Second Opinion
Alternative communication channels in healthcare marketing.
The Customer Care Revolution
Strategies to reduce operating costs and protect revenues.
Retail Banking’s New Approach, Part 2
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
Don’t Crash at Critical Intersections of Customer Support
Cruise through with effective supply chain management.
The Truth about Social Networking
Deliver freedom, not hype.
The Network Effect of Word of Mouth
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Reinvent Customer Experience with Social Interactions
Along with Web 2.0, those interactions can also boost brand image.