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Nonprofit CRM > Viewpoints

 Customer Relationship Management (CRM), or constituent relationship management, software can guide and inform any nonprofit's fundraising and management strategies. Every nonprofit can benefit from accurate and complete records of their donors, volunteers, and fundraisers. Explore our latest CRM news, analysis, and advice for nonprofit organizations.

 

CRM Has Evolved to Help Those Who Help Others: Charities

Funding cuts, data protection concerns, and ever higher donor expectations have made it harder than ever to attract and retain donors. But advancements in data collection and analytics can help organizations understand what motivates donors to give, and what discourages them from doing so.

Speed Up Sales in a Slow Economy

Focus on lead quality and refined marketing spend to get the job done.

Proactive eDiscovery

Take charge of enterprise information to reduce risk, maintain compliance, and save a bundle.