Financial Services/Banking CRM > Viewpoints

An informed and personal touch is the key to successful relationships where money and investments are involved. Customer relationship management (CRM) solutions can address these issues. 

Explore our latest CRM news, analysis, and advice for the financial services and banking industry.

In a Customer-Driven Age, Financial Firms Are Struggling to Achieve Loyalty

Too many companies are not collecting and analyzing the data they need to gain a deeper understanding of customers.

3 Reasons Why Enterprises Need the Growing Gig Economy

Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.

The Case for Integrating CRM and Marketing Automation (Video)

X2CRM CEO David Buchanan explains why CRM and marketing automation systems should be integrated rather than silo'd in this clip from CRM evolution 2018.

Banks Must Gain Insight Into Digital Sales—or Risk 'the Abandonment Problem'

Marketing budgets will go to waste if customers continually drop out of poor user experiences.

The Value of E-Signatures

Going digital doesn't have to mean losing the personal touch.

Play by the Rules with Customer Experience Management

Timing and relevancy are key to sales conversions.

Win Over Consumers with Intelligent, Targeted Marketing

Choose the latest technology over hit-or-miss efforts.

The Changing Face of the Financial Services Industry

In an information age, data becomes the new source of value.

The Role of Gamification in the Contact Center and Back Office

Gain more value from employees and customers with gamification processes.

How Financial Institutions Can Benefit from Predictive Analytics

Four ways to drive revenue and improve retention.

From Woeful to Wow in Online Customer Engagement

A journey-based approach for better sales and service.

Drive Customer Satisfaction and Loyalty by Speaking the Same Language(s)

"Glocalize" your offerings to give customers what they want.

CRM: More Relevant Than Ever

We're facing a period of significant change — and measuring the impact of change is what CRM does best.

Ever Talk to a Robot?

Virtual agents are the newest channel for customer service.

Let the Customers In

Get customers involved in your decision-making with on-demand enterprise content management.

Calling for Customer Experience Insight

Social media may be hot, but don't leave contact centers out in the cold.

Look to Your Top Tier When Budgets Are Tight

How credit card companies are making the most of their existing relationships.

Why Do You Ask?

Be prepared to act on customer feedback.

Float Finance into the Cloud

Improving CRM through on-demand accounting.

Retail Banking’s New Approach, Part 2

If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.