3 CPG Challenges Solved By Putting Customers First
Consider digital commerce an opportunity, not an obstacle.
The Power of a Strong Brand Ecosystem
Competing in the high-tech market means being able to give customers everything they need.
CRM: More Relevant Than Ever
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
Digital Marketing Means Multiple Channels
Universal profile management directs all relevant communications through the channels that customers prefer.
Talking the Talk — Before the Sale
The execution of live chat can make or break the conversion.
5 Steps to Personalized Customer Contact
How to tailor online customer experience to boost loyalty and drive revenue.
Best Practices Are Born Every Day
Social media success is often hard to spot, but you need to know where your industry is headed.
From Deflecting Customers to Embracing Them
Six ways that the new Internet -- a mobile, social, and real-time Internet -- is changing the playing field for CRM and putting customers back in control.
Mitigate Shopping-Cart Abandonment
Convert up to 50 percent of abandoners with real-time follow-up.
Challenge Your “Market Permission”
Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.
Breaking Loyalty Barriers with New Technologies
Five steps to successful data-driven customer communications.
The Art of the ‘Human’ Business
How social marketing can spotlight your organization's inner person.
The Network Effect of Word of Mouth
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Crafting a Strong Sales Contract
Well-written contracts are key to protecting your business.
Is Your Customer Base at Risk?
Protect your existing business, especially in tough times.
Don’t Confuse Marketing with Selling
One fundamental mistake can cost you.
Multimodal knowledge access will improve customer experience and contact center agent effectiveness.
Brand Perception 2.0
Using the Internet, text, and other sources for insight.
End Shopping-Cart Abandonment
Optimize e-commerce with purchase incentives.
Planning for Choppy Waters
Service business strategies for rough economic climates.