3 CPG Challenges Solved By Putting Customers First
13 Mar 2015
Consider digital commerce an opportunity, not an obstacle.
The Power of a Strong Brand Ecosystem
17 Aug 2012
Competing in the high-tech market means being able to give customers everything they need.
CRM: More Relevant Than Ever
25 Oct 2010
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
Digital Marketing Means Multiple Channels
11 Oct 2010
Universal profile management directs all relevant communications through the channels that customers prefer.
Talking the Talk — Before the Sale
05 Oct 2010
The execution of live chat can make or break the conversion.
5 Steps to Personalized Customer Contact
01 Oct 2010
How to tailor online customer experience to boost loyalty and drive revenue.
Best Practices Are Born Every Day
24 Sep 2010
Social media success is often hard to spot, but you need to know where your industry is headed.
From Deflecting Customers to Embracing Them
02 Aug 2010
Six ways that the new Internet -- a mobile, social, and real-time Internet -- is changing the playing field for CRM and putting customers back in control.
Mitigate Shopping-Cart Abandonment
22 Feb 2010
Convert up to 50 percent of abandoners with real-time follow-up.
Challenge Your “Market Permission”
07 Jan 2010
Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.
Breaking Loyalty Barriers with New Technologies
14 Oct 2009
Five steps to successful data-driven customer communications.
The Art of the ‘Human’ Business
19 Jun 2009
How social marketing can spotlight your organization's inner person.
The Network Effect of Word of Mouth
17 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Crafting a Strong Sales Contract
20 May 2009
Well-written contracts are key to protecting your business.
Is Your Customer Base at Risk?
22 Apr 2009
Protect your existing business, especially in tough times.
Don’t Confuse Marketing with Selling
25 Mar 2009
One fundamental mistake can cost you.
Beyond Search
16 Mar 2009
Multimodal knowledge access will improve customer experience and contact center agent effectiveness.
Brand Perception 2.0
09 Mar 2009
Using the Internet, text, and other sources for insight.
End Shopping-Cart Abandonment
23 Feb 2009
Optimize e-commerce with purchase incentives.
Planning for Choppy Waters
11 Feb 2009
Service business strategies for rough economic climates.