Marketing Automation > Viewpoints

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Customer Data 101 for Travel Organizations

Understanding customer data is a travel company's most powerful tool, but too many are not using available data to their maximum advantage.

Designing Effective Sales Presentations Requires a Center of Gravity

Presentation design has long suffered from a lack of focus, but employing a ‘center of gravity' approach provides a solution.

Integrating CRM and Marketing Platforms Creates Real Gains and Avoids Tangible Pains

Using the two platforms in concert can remove pain points for your teams, foster better teamwork, and drive transformative business results.

How to Make Account-Based Marketing and Direct Mail Work Together

Larger B2B organizations can overcome legacy systems and other in-house hurdles by pairing ABM and direct mail to revitalize their marketing. Here are 7 key points to consider.

4 Ways AI Can Transform Email Marketing

With artificial intelligence, you can optimize your email program by uncovering insights at the individual subscriber level—work that would take countless hours using traditional methods.

3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World

Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.

For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense

Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).

Protect Data Integrity During Your Digital Transformation

Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.

4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy

Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.

Why Marketing and the Spider-Verse Have More in Common Than You Think

Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.

4 Ways to Grow Your Business with Gifting

When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.

Fixing Marketers’ Profit & Loss Dilemma: Reactivate ‘Lapsed’ Customers

Too many rescuable customers are escaping without being noticed. Marketers need to adjust their metrics to emphasize the incremental revenue these customers represent.

How Analytics and AI Make Efficient Sales Reps

Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.

3 CRM Features That Could Overcomplicate Your Business

Your small business should understand what it needs from a CRM system, and what it doesn't.

5 Ways Small and Midsize Businesses Benefit From Structured Data

The not-so-secret sauce in this year's recipe for SEO success is something called schema, and here's why you should incorporate it into your marketing strategy.

Will Your Customer Relationships Survive Infidelity?

Consumers are more disloyal today than ever before, and this presents an opportunity for brands to break the traditional mold and embrace disloyalty.

3 Ways to Become a Data-Driven Customer Success Manager

The best customer success managers drive profitability for their company and their customers by helping to define best practices, identify patterns for meaningful upselling and cross-selling, lending input on relevant content creation, and making customers advocates for their products.

Best Practices for Getting the Most Out of Customer Feedback

Your customers have exactly what you need to know about your business. What's better than getting the opinions of people who are actually using your products and services?

7 Cultural Changes That Matter for Your Company

These seven pillars of company culture directly affect how much employees like their jobs, and how well they do them.

3 Ways Customer Data Platforms Can Help Rescue Retail

Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.