▼ Scroll to Site ▼
Marketing Automation > Viewpoints

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

4 Signs Your Email Marketing Is Less Effective Than It Should Be

We're in a daily battle for inbox attention. Your email's efficacy and ability to claim some of that attention can go so far as to help your business fly—or flop.

3 Ways B2B Businesses Can Turn Inbound Leads into Customers

Usually, it's the business that is knocking on prospects' doors. When a B2B organization is lucky enough to have prospects come knocking, it should roll out the red carpet.

4 Steps to Ensure CRM Success

CRM works best with a sound sales and marketing strategy, and vice-versa.

How Retail Is Being Revolutionized with AI

AI-driven software has embedded itself into a number of retail processes, from inventory management to customer service, and its use is only expected to expand further in the future.

Digital Process Automation: Harmonizing the ‘Digital Inside’ with the ‘Digital Outside’

DPA, also known as intelligent automation (IA), enables you to design and deliver processes built for the digital world, ones that place the customer—and the outcomes they desire—at the center of every journey.

5 Marketing Lessons Everyone Can Learn From Beer

Customer loyalty is clearly not what it used to be. To thrive in today's intensely competitive environment, beer marketers have grown to rely on these data-driven insights that any marketer can appreciate and use.

Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do

By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.

Introducing the 5 Stages of B2B Sales Transformation

Today's sales environment is a complex landscape of technologies, content, processes, and people engineered to offer seamless, relevant, and personalized experiences. If that doesn't happen with B2B sellers, buyers quickly move on.

Which Metrics Should Be Eliminated from B2B Marketing and Sales?

Marketers weigh in on distinguishing 'vanity metrics' from truly meaningful ones.

Customer Data 101 for Travel Organizations

Understanding customer data is a travel company's most powerful tool, but too many are not using available data to their maximum advantage.

Designing Effective Sales Presentations Requires a Center of Gravity

Presentation design has long suffered from a lack of focus, but employing a ‘center of gravity' approach provides a solution.

Integrating CRM and Marketing Platforms Creates Real Gains and Avoids Tangible Pains

Using the two platforms in concert can remove pain points for your teams, foster better teamwork, and drive transformative business results.

How to Make Account-Based Marketing and Direct Mail Work Together

Larger B2B organizations can overcome legacy systems and other in-house hurdles by pairing ABM and direct mail to revitalize their marketing. Here are 7 key points to consider.

4 Ways AI Can Transform Email Marketing

With artificial intelligence, you can optimize your email program by uncovering insights at the individual subscriber level—work that would take countless hours using traditional methods.

3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World

Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.

For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense

Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).

Protect Data Integrity During Your Digital Transformation

Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.

4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy

Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.

Why Marketing and the Spider-Verse Have More in Common Than You Think

Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.

4 Ways to Grow Your Business with Gifting

When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.