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Big Data CRM > Magazine Features

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

The Best CRM Software and Solutions: The 2023 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2023: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Business Intelligence and Analytics: The 2023 CRM Industry Leader Awards

The Best Customer Data Platforms (CDPs): The 2023 CRM Industry Leader Awards

The Best Marketing Automation Software and Solutions: The 2023 CRM Industry Leader Awards

The Best Sales Force Automation (SFA) Software and Solutions: The 2023 CRM Industry Leader Awards

ChurnZero Makes Customer Success Priority No.1: The 2023 CRM Conversation Starters

DoubleVerify Is Making Advertising Safer for All: The 2023 CRM Conversation Starters

Meta Threads Together Some Serious Business Tools: The 2023 CRM Conversation Starters

OpenAI and Its ChatGPT Upended Everything: The 2023 CRM Conversation Starters

UserTesting Turns Feedback Into Human Insight: The 2023 CRM Conversation Starters

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2023 CRM Top 100

CRM magazine presents its fifth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends for 2023: As Remote and Hybrid Work Continues, the Cloud and AI Loom Large

Postpandemic, the pace of technology has accelerated.

The Top Sales Trends for 2023: Turning Tech Tools Into Teammates

Sales reps, buyers, and technology form a three-way collaboration.

Account-Based Marketing Refines Its Focus

Individual buyers will continue to replace larger accounts as marketing targets.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight industry verticals.

CRM in Financial Services: Vertical Markets Spotlight

Data is the key to addressing new threats to traditional banking and investment relationships.

CRM in Government: Vertical Markets Spotlight

A vastly different vertical still depends on data.

CRM in Healthcare: Vertical Markets Spotlight

CRM helps medical providers maintain and grow their patient pools.

CRM in Manufacturing: Vertical Markets Spotlight

Manufacturers finally start to embrace CRM.