Sales Leaders Push for Measuring What Matters
02 May 2022
As sales processes have changed, the metrics need to follow suit.
CRM’s Storied Past
01 Apr 2022
The milestones that brought CRM to where it is now
CRM Has a History of Aspiration, Accomplishment, and Automation
01 Apr 2022
Analysts reflect on an industry that has seen many challenges overcome and others yet to be resolved.
Can AI Really Be Trusted?
02 Mar 2022
How reliable are the marketing recommendations made by artificial intelligence?
Why You Need an Enterprise-Level Marketing Taxonomy
19 Jan 2022
Cross-functional teams are the new normal in business, and data needs to follow suit.
Bots Are Good, but They Can’t Do It Alone
30 Nov 2021
The best bots know when and how to hand off complex requests to humans.
Tips for Building Wallet Share to Gain Market Share
30 Nov 2021
Market share and wallet share are complementary metrics to identify customer issues.
The Best CRM Software, Solutions, and Innovators: The 2021 CRM Industry Awards
26 Aug 2021
Our 20th annual awards recognize the vendors that shined the brightest during the past year.
The Best CRM Software and Solutions: The 2021 CRM Industry Leader Awards
26 Aug 2021
Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.
Six Top Innovating CRM Companies for 2021: The CRM Conversation Starters
26 Aug 2021
These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.
The Best Business Intelligence and Analytics: The 2021 CRM Industry Awards
26 Aug 2021
The Best Customer Data Platforms (CDPs): The 2021 CRM Industry Leader Awards
26 Aug 2021
The Best Sales Force Automation (SFA) Software and Solutions: The 2021 CRM Industry Leader Awards
26 Aug 2021
Uniphore Pioneers Human and Machine Unification: The 2021 CRM Conversation Starters
26 Aug 2021
Uniphore's vision is to disrupt an outdated customer service model by bridging the gap between human and machine using voice, AI, and automation.
The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2021 CRM Top 100
07 Jul 2021
CRM presents its third annual rundown of the leading companies and hottest trends in customer relationship management.
The Top Customer Service Trends: Digital Channels Overtake Service Options
07 Jul 2021
Despite interactions moving online, the human connection is still vital.
The Top Marketing Trends: AI and Automation Drive Digital Interactions
07 Jul 2021
Artificial intelligence now controls many aspects of marketing.
The Top Sales Trends: Digital Technology and Social Issues Drive Dramatic Changes in Sales
07 Jul 2021
Low pricing and high quality become less vital to sales' success or failure
Tips for Battling Bias in AI-Based Personalization
01 Jun 2021
Being aware of human flaws could lessen the chance of them becoming damaging technology flaws
Shining a Light on the Dark Funnel
30 Mar 2021
Marketing and sales professionals can't keep looking at customer journeys as linear.