Social CRM > Magazine Features

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Social Customer Care Requires Compassion

Companies can't rely solely on canned responses. Some interactions require a human touch

Best Customer Service and Contact Center Software and Solutions for 2019: The CRM Service Leaders Awards

Our picks for the top customer service and call center solutions. The 16th annual CRM Service Awards recognizes the leading companies in customer service.

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

Enjoy Your Stay Where Great Customer Service Is Non-Negotiable

A Q&A with Horst Schulze, whose ultra-luxury Capella Hotel Group features an intense focus on personalized service, reflecting its founder's career of putting customers at the center of everything

Chat Is the Channel of Choice, For Now

Customers and companies like chat, but that could change as new channels emerge

To Market Events, Make Them Memorable

It's important for attendees to remember the company, and for the company to remember attendees

Meet Customers with Messaging

Customers are using messaging apps, so companies need to adopt them too

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

Colleges Can't Cling to Old CRM Technology

Higher education today needs CRM systems that can integrate and adapt

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Bryan Gold—An Influencer Leader: The CRM Influential Leader Awards

He's showing the way in influencer marketing

Dharmesh Shah—The Tech Guy at the Center of it All: The CRM Influential Leader Awards

Shah and his team have been busy on the integration front

Alan Trefler—The Digital Transformer: The CRM Influential Leader Awards

In a book and keynotes, he's emphasized this kind of transformation

LinkedIn Connects with Marketing and Sales: The CRM Rising Stars Awards 2018

Taking steps to engage with its 500 million business professionals

X2CRM Breathes Life into the Open-Source Model: The CRM Rising Stars Awards 2018

Renewing its vision and approach to product design and customer on-boarding

'This Chat, Email, Text, or Social Media Post May Be Recorded for Training Purposes'

Customers are using more channels than ever to resolve customer service issues. Companies need to harness information across all of these interactions

Disappearing Content Is Marketing Magic

Platforms like Instagram Stories and Snapchat allow marketers to reach new audiences

Tapping Into Social's Sphere of Influence

Digital influencers are the new stars of the internet, and the endurance of social media suggests they'll continue to be valuable. Here's what marketers need to know.