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Social CRM > Magazine Features

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

The Top Marketing Trends: Data Dominates Marketing Innovations

New technologies will continue increasing what companies can do with the data they have

The Top Sales Trends: AI Gives Sales Teams a Boost

Enablement and engagement technologies are taking the tedium out of sales processes

The CRM Top 100 Companies in Customer Service, Marketing, and Sales

Conversational Marketing: Ads with Instant Results

Chat-infused advertising is digital marketing without the wait

Companies Find Gold in Identity Resolution

Advanced solutions can now sift through customer data from many sources to create a single ‘golden record'

How to Empower Agents to Become Super Agents

With artificial intelligence handling simple tasks, agents need to develop new skills to meet customer expectations

Social Customer Care Requires Compassion

Companies can't rely solely on canned responses. Some interactions require a human touch

Best Customer Service and Contact Center Software and Solutions for 2019: The CRM Service Leaders Awards

Our picks for the top customer service and call center solutions. The 16th annual CRM Service Awards recognizes the leading companies in customer service.

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

Enjoy Your Stay Where Great Customer Service Is Non-Negotiable

A Q&A with Horst Schulze, whose ultra-luxury Capella Hotel Group features an intense focus on personalized service, reflecting its founder's career of putting customers at the center of everything

Chat Is the Channel of Choice, For Now

Customers and companies like chat, but that could change as new channels emerge

To Market Events, Make Them Memorable

It's important for attendees to remember the company, and for the company to remember attendees

Meet Customers with Messaging

Customers are using messaging apps, so companies need to adopt them too

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

Colleges Can't Cling to Old CRM Technology

Higher education today needs CRM systems that can integrate and adapt

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Bryan Gold—An Influencer Leader: The CRM Influential Leader Awards

He's showing the way in influencer marketing

Dharmesh Shah—The Tech Guy at the Center of it All: The CRM Influential Leader Awards

Shah and his team have been busy on the integration front