Sports/Entertainment CRM > Magazine Features

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Urban Airship Spends Time on Its Mobile Wallet: The CRM Rising Stars Awards 2018

The vendor enables personalized mobile wallets, with personalized notifications

The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018

Interactive Video Breathes New Life into Online Advertising

Traditional linear content is out; personalized dynamic content is in.

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

A First Look at Second Screens

As media consumption becomes more fragmented, marketers consider syncing television and mobile content.

CRM Service Awards: Service Elite

Bally Pumps Up Its Image

A twice-bankrupt fitness giant revamps its service efforts.

The Monday Morning Numbers on Movie Marketing

How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.

The 2011 CRM Elite

Putting the Pieces in All the Right Places

It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?

Serving Up Service Strategies

Delivering quality customer service means making quality shots.

CRM and the iPhone

Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.

Innovation Nation: 5 Marketing Campaigns for a New Generation

The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.

Spiff Up Your Site!

Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.

All Talk

Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.

CRM's 7 Deadly Warning Bells

Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.

Customers for Life

Capture the mythical creature known as The Lifelong Customer.

Cashing In on Customer Loyalty

Harrah's results are so impressive that other casino operators are copying some of Harrah's more discernible methods.

CRM Scores With Sports Fans

The average cost of taking a family of four to an NBA game passed $280 this year, according to Team Marketing Report. When you drop that kind of money for an event, sports is about more than the thrill of victory.

Slam Dunk

Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.