-->
Sports/Entertainment CRM > Magazine Features

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

The Top Marketing Trends for 2022: Cookieless Replaces Contactless

Marketing moves to new channels to meet changing demands.

Keys to Understanding the Metaverse—and How Your Business Can Benefit

The metaverse is already here, and it's important to ask the right questions before moving in

Sales Embraces the Experience Economy

Virtual technologies advance to expand retail opportunities in a contact-free world.

Zendesk Moves into a New Suite and New Markets: The 2021 CRM Conversation Starters

Recent moves have transformed the San Francisco-based company into a full-featured CRM vendor, providing software-as-a-service products related to customer support, sales, and customer communications.

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

Georgia Tech’s Football Program Sees Spike in Fan Engagement Thanks to SalesLoft: A CRM Elite Customer Awards Case Study

A smarter process and increased accountability lead to winning results

Spalding Scores Big Gains with Salesforce: A CRM Elite Customer Awards Case Study

The sports equipment giant expands its digital business with cloud technology

Urban Airship Spends Time on Its Mobile Wallet: The CRM Rising Stars Awards 2018

The vendor enables personalized mobile wallets, with personalized notifications

The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018

Interactive Video Breathes New Life into Online Advertising

Traditional linear content is out; personalized dynamic content is in.

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

A First Look at Second Screens

As media consumption becomes more fragmented, marketers consider syncing television and mobile content.

CRM Service Awards: Service Elite

Bally Pumps Up Its Image

A twice-bankrupt fitness giant revamps its service efforts.

The Monday Morning Numbers on Movie Marketing

How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.

The 2011 CRM Elite

Putting the Pieces in All the Right Places

It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?

Serving Up Service Strategies

Delivering quality customer service means making quality shots.