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Sports/Entertainment CRM > Magazine Features

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

Georgia Tech’s Football Program Sees Spike in Fan Engagement Thanks to SalesLoft: A CRM Elite Customer Awards Case Study

A smarter process and increased accountability lead to winning results

Spalding Scores Big Gains with Salesforce: A CRM Elite Customer Awards Case Study

The sports equipment giant expands its digital business with cloud technology

Urban Airship Spends Time on Its Mobile Wallet: The CRM Rising Stars Awards 2018

The vendor enables personalized mobile wallets, with personalized notifications

The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018

Interactive Video Breathes New Life into Online Advertising

Traditional linear content is out; personalized dynamic content is in.

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

A First Look at Second Screens

As media consumption becomes more fragmented, marketers consider syncing television and mobile content.

CRM Service Awards: Service Elite

Bally Pumps Up Its Image

A twice-bankrupt fitness giant revamps its service efforts.

The Monday Morning Numbers on Movie Marketing

How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.

The 2011 CRM Elite

Putting the Pieces in All the Right Places

It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?

Serving Up Service Strategies

Delivering quality customer service means making quality shots.

CRM and the iPhone

Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.

Innovation Nation: 5 Marketing Campaigns for a New Generation

The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.

Spiff Up Your Site!

Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.

All Talk

Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.