Education-centric Customer Relationship Management (CRM) systems typically serve three key segments of an institution's work: prospective students, current students, and alumni. Modern CRM processes and tools make handling the unique needs of each segment easier for school, colleges, and universities around the world.
Explore our latest CRM news, analysis, and advice for educational institutions.
The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards
The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
The Best CRM Case Studies: The 2019 CRM Elite Customer Awards
The user companies that demonstrate the power of a good solution
Georgia Tech’s Football Program Sees Spike in Fan Engagement Thanks to SalesLoft: A CRM Elite Customer Awards Case Study
A smarter process and increased accountability lead to winning results
Best Web Support: The 2019 CRM Service Leaders Awards
Colleges Can't Cling to Old CRM Technology
Higher education today needs CRM systems that can integrate and adapt
The Best Enterprise CRM Software and Solutions: The CRM Market Leader Awards 2018
The Best CRM for Midsize Companies: The CRM Market Leader Awards 2018
The Best CRM for Small Business: The CRM Market Leader Awards 2018
The Best Sales Force Automation Software and Solutions: The CRM Market Leader Awards 2018
The Best Sales Performance Management (SPM) Software and Solutions: The CRM Market Leader Awards 2018
The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018
The Best Data Quality Software and Solutions: The CRM Market Leader Awards 2018
The Best CRM Consultancies: The CRM Market Leader Awards 2018
The 3 Cardinal Rules of Cause Marketing
There's a fine line between giving and gimmick.
Schools Need to Rethink Their CRM Approaches
Many colleges and universities are only using CRM for marketing, ignoring vital service and sales components.
Making the Grade
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
The Google-ization of CRM
In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.
They Aim to Please
There's one way to improve your chances of having customer-centric service: Hire customer-centric employees. If only it were really that simple.
Customers for Life
Capture the mythical creature known as The Lifelong Customer.