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Education CRM > Magazine Features

Education-centric Customer Relationship Management (CRM) systems typically serve three key segments of an institution's work: prospective students, current students, and alumni. Modern CRM processes and tools make handling the unique needs of each segment easier for school, colleges, and universities around the world.

Explore our latest CRM news, analysis, and advice for educational institutions.

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

Six Top Innovating CRM Companies for 2021: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

Georgia Tech’s Football Program Sees Spike in Fan Engagement Thanks to SalesLoft: A CRM Elite Customer Awards Case Study

A smarter process and increased accountability lead to winning results

Best Web Support: The 2019 CRM Service Leaders Awards

Colleges Can't Cling to Old CRM Technology

Higher education today needs CRM systems that can integrate and adapt

The Best Enterprise CRM Software and Solutions: The CRM Market Leader Awards 2018

The Best CRM for Midsize Companies: The CRM Market Leader Awards 2018

The Best CRM for Small Business: The CRM Market Leader Awards 2018

The Best Sales Force Automation Software and Solutions: The CRM Market Leader Awards 2018

The Best Sales Performance Management (SPM) Software and Solutions: The CRM Market Leader Awards 2018

The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018

The Best Data Quality Software and Solutions: The CRM Market Leader Awards 2018

The Best CRM Consultancies: The CRM Market Leader Awards 2018

The 3 Cardinal Rules of Cause Marketing

There's a fine line between giving and gimmick.

Schools Need to Rethink Their CRM Approaches

Many colleges and universities are only using CRM for marketing, ignoring vital service and sales components.

Making the Grade

As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.

The Google-ization of CRM

In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.