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Transportation CRM > Magazine Features

Customer Relationship Management (CRM) tools can inform sales and marketing campaigns for a diverse group of transportation customers. Campaigns can target a specific customer's focus based on what they transport. Explore our latest CRM news, analysis, and advice for the transportation industry.

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best Enterprise CRM Software and Solutions: The CRM Market Leader Awards 2018

Subscription Services Can Revamp Business But Challenge Contact Centers

A new business model takes shape, where consumers rent goods and services rather than buy them.

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

CRM Service Awards: Service Elite

Anywhere Is Everywhere

After years of unfulfilled promise, CRM and mobile technology are finally making a move.

Planes, Trains, and Automobiles

CRM can help transport companies to reach new heights, drive profits, and bring them closer to their customers. Here, the stories of three companies that use CRM to do all this and more.

Driving Sales

Saab Cars USA rolled out its enterprisewide CRM solution and strategy, dubbed TouchPoint, beginning in January 2002. Saab is using TouchPoint to improve customer service efforts, as well as to support customers and dealers. The initiative focuses on the customer interaction center, marketing, lead management, and data quality.