The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
The Best Business Intelligence Software and Solutions: The CRM Market Leader Awards 2018
Social Shifts Drive Multicultural Marketing
As minorities climb in social status, marketers must seize new opportunities.
Healing the Sick
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Patients Are Customers, Not Case Numbers
"Healthcare" and "customer service" don't have to be mutually exclusive.
Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?
Dow Corning's Extreme Makeover
The new approach shook up a drowsy company, giving it a renewed spark and focus to face a more competitive landscape.