The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best Business Intelligence Software and Solutions: The CRM Market Leader Awards 2018

Social Shifts Drive Multicultural Marketing

As minorities climb in social status, marketers must seize new opportunities.

Healing the Sick

Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.

Patients Are Customers, Not Case Numbers

"Healthcare" and "customer service" don't have to be mutually exclusive.

Transparency

Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?

Dow Corning's Extreme Makeover

The new approach shook up a drowsy company, giving it a renewed spark and focus to face a more competitive landscape.