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Consumer Packaged Goods CRM > Magazine Features

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

The 5 Distinct Customer Relationship Strategies

A clearly defined level of commitment to buyers is vital to growth.

The 3 Cardinal Rules of Cause Marketing

There's a fine line between giving and gimmick.

Is Overcouponing Hurting Your Business?

Marketers need to take back control over brands' coupon strategies.

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

The 2011 CRM Market Leaders

eSurvivor: Commerce Challenge

Fierce battle centers on retail players and favors those who adapt best to new market dynamics

Changing the Mobile Channel

Mobile service is finally catching on with consumers of all ages—but not everyone is embracing the same methods

The Cure for the Common Virus

Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.

Serving Up Service Strategies

Delivering quality customer service means making quality shots.

Search Engineering

Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.

Marketing and Social Media: Everyone’s Social (Already)

Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.

Selling Out

Have retailers, desperate for survival, abandoned their commitment to the customer experience?

CRM and the iPhone

Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.

Innovation Nation: 5 Marketing Campaigns for a New Generation

The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.

Transparency

Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?

Spiff Up Your Site!

Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.

The Markets Within the Masses

When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.

The 2006 Rising Stars

Innovation and smart partnering--perhaps the keys that unlock doors to the CRM big league. These five companies excel at novel product concepts and some have made keen M&A moves this year. Both types of effort portend serious shots at the show.